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Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Prosecutors in Argentina wants Top Gear to stand trial

Jeremy Clarkson may have left Top Gear behind, but some of his actions on the show may come back to haunt him. Prosecutors in Argentina reopened a criminal case against Clarkson last week, which may result in a prison sentence, over last year's now infamous insulting license plate incident, the Telegraph reported. Top Gear, and Clarkson in particular, had a reputation for going out of their way to insult other cultures. Clarkson was already on notice for racist remarks and social media posts when he punched a producer, ending his career at the BBC. So it was not a huge surprise when the team ran into trouble in Argentina while filming a 1,400-mile road trip for the show's 2014 Christmas special. Now for the history; Argentina and England have a long running disagreement that goes all the way back to the age of empire. At various times, a small set of islands off the coast of Argentina, called the Falklands, have had French, British, Spanish, and Argentine settlements. Britain claimed for their own in 1833. In 1982, Argentina and Britain fought a short, bloody war over the islands. Britain emerged victorious and still holds the islands to this day, though Argentina still claims them. Enter the Top Gear lads and their cars. Clarkson was driving a Porsche 928 with a license plate reading H982 FLK. Producers for the show deny up and down that the plates were not intended to cause such ire. Intentional or no, residents took the plate as a jab at the country's defeat in 1982. First, Clarkson was banned from the city where the road trip was supposed to wrap up. Then, angry Argentines threw stones at the hosts, forcing Top Gear to abandon filming and flee the country. In April, a judge deemed the plates intentionally disrespectful and blamed the show for causing a riot. Now the case is being reopened in Argentine courts, partly at the urging of veterans from the Falklands War. Prosecutors are saying that Top Gear changed the Porsche's plates with full knowledge that such actions were illegal. The case could take years to wind its way through the court system and drag all three Top Gear presenters in front of a judge. At the end, if found guilty, Clarkson could face three years in an Argentine prison.