2001 Porsche 911 on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Malaise Era All-Stars

A few weeks ago, we bid a fond happy 40th anniversary to the automotive dark ages of 1973-84 that have come to be known as "The Malaise Era" - the performance ice-age when 160 horsepower was a lot and a 0-60 time of under 10 seconds was remarkable. Like music in the 1980s, everything in automobiledom didn't suck, however. There were a few bright spots. Here are five of our favorites:
1976-79 Porsche 930, aka 911 Turbo Carrera (above)
Photo Credit: Dorotheum

Porsche turns up boost on 911 range with new Turbo and Turbo S

You didn't honestly think Porsche would stop with just a turbocharged Carrera and Carrera S, did you? No, that'd be silly. Of course Stuttgart had to follow up those two smash hits with a new Turbo and Turbo S. Naturally, both cars build on the 370-horsepower Carrera and 420-horsepower C2S. The base Turbo offers 540 horsepower and starts at $160,195, while the Turbo S packs 580 horsepower and demands an extra $28,900. Adding a folding fabric top to either model will drive the cost of entry up by $12,300, regardless of output. For those keeping track at home, that's a 20-horsepower bump for both vehicles over the previous models, while the Turbo's price jumps by $8,100 and the Turbo S will cost an extra $5,400. In terms of actual performance, the Turbo hits 60 in just 2.9 seconds and will carry on to 198 miles per hour, a one-tenth and three-mph improvement over the current car. Going for the Turbo S will only shave a tenth of second off the 60-mph sprint, although you'll pick up an extra seven mph on the top end. That compares favorably to the current car, which takes 2.9 seconds to get to the magic six-oh and stops accelerating at just 197. The stopwatch improvements are only part of the story. Porsche claims the new dynamic boost function will maintain turbo pressure during sudden throttle load changes, like you might experience when pushing the 3.8-liter, twin-turbocharged flat-six hard. That means snappier throttle response. As with the current 911 Turbo and Turbo S, Porsche's excellent dual-clutch transmission is the only way to fly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Both cars also get Porsche's Sport Chrono Package and Porsche Active Suspension Management as standard, while upgrading to the Turbo S will add Porsche Dynamic Chassis Control and carbon-ceramic brakes. While there's lots of free hardware, we're betting Porsche's options catalog will remain just as robust. As for the design, you can expect the same look shown on the new, turbocharged 911 Carrera, albeit with some Turbo and Turbo S exclusives. 20-inch wheels are standard, with super-wide rubber in the back – Porsche doesn't list tire specs, but the rear hoops are 11.5-inches wide. Both the 911 Turbo and Turbo S will get their big debut at the 2016 Detroit Auto Show. Naturally, we'll have much more then, including live photos from the show. In the meantime, read on for the official press release from Porsche.