1985 Porsche 911 on 2040-cars

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Porsche releases new Panamera Edition models

We can't remember the last time we came across a special edition called "Edition," but that's what Porsche is offering with the Panamera. Available on the base, 310-horsepower models, the Panamera Edition is so subtle you'd need to be in the secret owners club to identify it. High-gloss black trim strips outline the windows, it sits on 19-inch Panamera Turbo wheels with colored center caps, the sills are inscribed with the word "Edition," and body-colored door handles are fitted if you pay extra for Porsche Entry & Drive. The cabin gets Porsche logos in the seat headrests, those front thrones being 14-way in the US, climate controlled seats throughout, and a two-tone treatment in black and Luxor Beige. Oh, and special floor mats. Performance upgrades come in the inclusion of active suspension, and convenience comes with the included Park Assist. Tempted? Head to your Porsche dealer in June to take one home. The Panamera Edition will require $80,000, an eminently reasonable (for Porsche) $1,900 premium over the standard car. The Panamera 4 Edition needs $84,300, an even more reasonable $1,500 premium. Destination adds another $995 to both of those prices. The press release below has a few more details. Related Video: Porsche Panamera Edition: Sports sedan with extensive standard features Atlanta. A new special version of the Porsche Panamera sports sedan stands out through elegant styling combined with a significantly expanded range of standard equipment. Two models with powerful six-cylinder engines will be offered: the Panamera Edition and Panamera 4 Edition both come with an engine that delivers 310 hp. The Panamera 4 Edition features active all-wheel drive with an electronically controlled, map-controlled multi-plate clutch (Porsche Traction Management, PTM). The exterior of the Panamera Edition models is marked by additional subtle design tones, including high-gloss black trim strips on the side windows. The standard 19-inch alloy wheels in Panamera Turbo II design feature wheel center caps with a colored Porsche crest. The door handles are finished in exterior color when Porsche Entry & Drive is optionally selected. The Panamera Edition also boasts a two-tone standard interior in Black / Luxor Beige with the Porsche crest embossed on all head rests, Sport Design steering wheel, door sill plates with "Edition" lettering, and special floor mats.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche to only build next Panamera in Leipzig?

Manufacture of the next-generation Porsche Panamera could be moving, if a report from Reuters is true. The current-generation Panamera range has its bodies welded together and painted at a Volkswagen facility in Hanover before being shipped to Leipzig where final assembly takes place.
According to Reuters, Porsche is looking to cut VW out of the equation and focus production of the Panamera in Leipzig. While this could cost 800 of the 14,300 workers at Hanover their jobs, it's not entirely clear what Porsche stands to gain by the move. It recently invested 50- million euros (about $680 million at today's rates) on a paint and body shop for its Leipzig factory, ostensibly so the facility could have Macan production underway by that car's spring 2014 on-sale date. If the facility was also designed with next-generation Panamera production in mind, then Porsche's decision to put all of its eggs in one basket could make a lot of sense. It currently ships the semi-completed Panameras from Hanover to Leipzig, a distance of around 160 miles by road, and presumably it's a costly and time-consuming process.
The Leipzig factory produced 27,000 Panameras last year, although it's unclear just what its production capacity really is. Besides the Panamera and the upcoming Macan, the factory also builds the Porsche Cayenne.