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Next-gen Porsche Panamera snapped running in E-Hybrid spec

The Porsche Panamera first debuted back in 2009 and underwent a facelift in 2013. That means the all-new, next-generation Panamera should be arriving in time for the 2017 model year, and here were have our first look at its plug-in hybrid variant. Following the last prototype spotted undergoing cold-weather testing in Sweden, this new Panamera test mule spotted in southern Europe appears to be running the E-Hybrid powertrain setup – judging, at least, by the presence of a second filler cap hiding what's likely an charging port on the left side rear fender. We'll just have to sit tight, however, to find out whether it will be packing an evolution of the existing powertrain or something entirely new. Though the prototype may look largely undisguised, those head- and taillight graphics look like stickers to throw us off the scent, and these do not appear to be production-ready body panels. Expect the finished product to look far more polished when it arrives sometime in the middle of next year, with the hybrid version to follow sometime thereafter.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche rules out Macan, 911 hybrids

Believe it or not, between the 918 Spyder, the Cayenne and the Panamera, Porsche offers more plug-in hybrid models than any other brand. Yes, Porsche. But don't expect that trend to continue. At least, not in the immediate future.
According to Top Gear, the E-Hybrid powertrain in the Cayenne and Panamera is too big to fit into the smaller Macan. A future hybrid system could be small enough to fit, but with the current technology still fresh, that'd still be some ways down the twisting road.
It stands to reason, then, that if the system wouldn't fit in the Macan, it wouldn't fit in the Boxster or Cayman, either. But what of the 911? Surely Porsche would like to stick it to BMW and its new i8, and proved it could do a hybrid 911 when it rolled the GT3 R Hybrid (pictured) out onto the race track over four years ago. But Zuffenhausen is reportedly in no rush to put that idea into production - not for the current 911 and not for the next one, either.