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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Jaguar Land Rover seeks to block U.S. imports of Porsche, Audi, Lamborghini, VW SUVs

You wouldn’t know it was about Jags and Lambos, to judge by its rather dry name: In the Matter of Certain Vehicle Control Systems. But thatÂ’s the complaint Jaguar Land Rover Automotive Plc filed on Thursday to block U.S. imports of Porsche, Lamborghini, Audi and Volkswagen sport utility vehicles it says are using its patented Terrain Response technology without permission. Jaguar Land Rover, a British carmaker owned by IndiaÂ’s Tata Motors Ltd., said in its filing with the U.S. International Trade Commission that the technology helps negotiate a “broad range of surfaces” and is a key feature in JaguarÂ’s F-Pace and Land Rover Discovery vehicles. “JLR seeks to protect itself and its United States operations from companies that have injected infringing products into the U.S. market that incorporate, without any license from JLR, technology developed by JLR and protected by its patent,” JaguarÂ’s lawyer, Matthew Moore, said in the filing. Representatives of Volkswagen didnÂ’t immediately respond to emails seeking comment on the complaint. Jaguar wants to block imports of PorscheÂ’s Cayenne; LamborghiniÂ’s Urus; AudiÂ’s Q8, Q7, Q5, A6 Allroad and e-tron vehicles; and VWÂ’s Tiguan vehicles. It said there are plenty of other luxury midsize SUV and compact crossover vehicles to meet consumer demand if the SUVs are banned from the U.S. Still, the premium Porsche and Audi lines provide much of the profit VW is using to fund its investments in technology for electric vehicles, autonomous vehicles and further innovations. In addition to the four brands, Volkswagen Group owns other upscale nameplates, including Bentley and Bugatti. The International Trade Commission is an independent, quasi-judicial agency that investigates complaints of unfair trade practices, like patent infringement. It canÂ’t award damages but does have the power to block products from entering the U.S. Owners of patents and trade secrets like it because it can work faster than the federal district courts -- the typical investigation is completed in 15 to 18 months. But Jaguar also filed patent lawsuits against the companies in federal courts in Delaware and New Jersey, seeking cash compensation for the use of the technology. Those cases are likely to be put on hold once the trade commission launches its investigation. The case is In the Matter of Certain Vehicle Control Systems, 337-3508, U.S. International Trade Commission (Washington).

Porsche Classic to offer vintage 911 dashboards

Porsche Classic already offers everything from oil specifically for the brand's air-cooled models to GPS navigation units for them. For restorers looking for just the right piece, the division is now also selling replacement dashboards for early 911s. Fitting models from 1969 to 1975, these dashboards aren't 100-percent original replacements. Instead, Porsche Classic reengineered the part with a modern substructure to hold up better to the sun, temperature changes, and humidity. The outer surface still looks entirely correct, though, to fit the design of these vintage air-cooled coupes. Porsche Classic is selling them for $1,353, but the the windshield needs to come out for installation. While the price may sound steep, it appears to be right in line with other dashboard replacements for the vintage 911. The Porsche specialists at Stoddard offer an example for $1,325 and list a factory part for $1,501.29. Shopping around might be worthwhile, though, because another website already seems to show the Porsche Classic unit with a markdown to $1,150. Porsche Classic Recreates Dashboard for Historic 911 June 1, 2015 New dashboard built to original specifications Atlanta. It is back: Porsche Classic is reproducing the dashboard for vintage 911 models from years 1969 to 1975. A sophisticated manufacturing process combines high quality meeting today's standards and a design that is true to the original. The new dashboard consists of a modern substructure and the original surface design. The fluted texture, tactile feel, gloss and shade of black are designed to be as close as possible to the original. The new part is now available to be ordered from any authorized Porsche dealer in the United States. MSRP is $1,353 plus any applicable taxes, shipping, and handling. Like the technical equipment, the classic vehicles' interiors are subject to normal wear. Solar radiation as well as fluctuations in temperature and humidity attack the surface and materials over time. Today's materials hold up better; therefore, to help preserve the long-term value of classic Porsche cars, Porsche Classic re-engineered the dashboard. Extensive tests conducted to modern standards assure precision fit and quality. As an original equipment part, the dashboard, which contains the loudspeaker cover, can only be installed by the original assembly procedure – which involves removing the windshield.