1959 Porsche 356d on 2040-cars

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Porsche, Hyundai invest in WayRay augmented reality for road and track

A number of incipient future technologies such as solid state batteries, Level 5 autonomy, and augmented reality simply await the breakthrough moments that will enable mass-market scalability. The last one of those took another step closer to its breakthrough with news of Porsche leading an $80 million Series C investment round for six-year-old Switzerland-based AR startup WayRay. The German carmaker was joined in the augmented reality play by Hyundai, JVCKENWOOD, China Merchants Capital, a group of sovereign wealth funds, and Alibaba Group, a previous investor. Porsche tied up with WayRay earlier this year on an AR project during Startup Autobahn, a European initiative devoted to automotive innovation. Sounds like the cooperation proved fruitful, with Porsche saying, "Their innovative ideas and products have great potential. We are convinced that on this basis we'll be able to offer our clients customized Porsche solutions," and putting its money where its windshield is. Blue chips have apparently backed the company because its AR solution is better than others out there, being smaller than competitor units, adaptable to any make and model, and usable over a much wider field of view, easing the strain on a driver's eyes. Hyundai said it wants to use the technology in its cars, and for applications beyond vehicles like an entire AR ecosystem incorporating smart buildings and smart cities. On the mundane safety side, the AR system could highlight crosswalks, warning signs, parking spots, construction zones, and provide more precise navigation directions all within the driver's natural line-of-sight. Porsche, unsurprisingly, is thinking about the performance aspects and widening the suite of digital services it can offer to customers. A short video and a series of graphics showed how a potential WayRay system could enhance the driving experience, especially on track. The Porsche driver not only gets an image of the ideal driving line laid down ahead of him, he could get prompts for braking and turning, a "ghost" car acting as rabbit to show him where he gains and loses time, lap times, track position, and more. As much as this kind of feature makes sense for the Porsche brand and the new Cayman GT4 owner working to hook up his personal best at his local track, WayRay's possibilities seem like an even better boon for hypercar buyers.

Top Gear drag races VW Golf R against McLaren 675LT and Porsche 911

Top Gear's latest quarter-mile drag race in the collects three very different performance vehicles: the 296-horsepower Volkswagen Golf R, 424-hp Porsche 911 Carrera GTS, and 666-hp McLaren 675LT. While each of these cars sit near the top of their segment, they each come from totally different rungs of the sports car price ladder. Spoiler alert, the Golf R doesn't win. But the final results illustrate the diminishing returns of price and performance. For example, the McLaren is only about a second quicker than the Porsche to 60 miles per hour, but the 675LT costs over 2.5 times more that the GTS. Related Video:

Jay Leno welcomes finely rebuilt Porsche 356 into his garage

Not a month after the Porsche 911 Reimagined by Singer visited Jay Leno's garage, another artfully restored Porsche has rolled in. This time it's a 1957 Porsche 356A Outlaw, the "outlaw" moniker referring to Porsches that have been restored outside the bounds of period-correct orthodoxy.
This 356A was literally done from the ground up by Michigander Chuck Olenyk, the floor of the car having fallen apart so badly that he couldn't remove the roof at first since it was holding the vehicle together. Olenyk said that of the 2000 hours over seven years that he spent restoring the car, 500 were spent just on repairing the rust. That's undoubtedly some of the reason why when he tried to sell the unrestored car as a roller in the nineties for $1,000, no one would take it off his hands.
Olenyk fitted a mildly tuned engine from a Porsche 912, the transmission from a 356B, the brakes from a 356C, Fuchs mags and a modified replicar Speedster roof from Intermecchnica. It lacks nothing even with just 115 horsepower, and it adds to that with charm and aural appeal. You can see and hear the full story in the video below.