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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Lutz says GM was working on 5th-gen Pontiac GTO

Bob Lutz was one of the forces behind bringing the Holden Monaro to the United States, as the ill-fated Pontiac GTO in 2004. And while that car received critical acclaim, it was a sales disappointment. Now, Road & Track is reporting that our suspicions were correct - Pontiac was working on a two-door, G8-based coupe before it was shuttered.
In that R&T article, which is no longer available online, Lutz explained that the new GTO would solve many of the issues found in the original. Car Advice speculates that the new model would have look like a rebadged version of the Holden Coupe 60 Concept from 2008, a conclusion we also came to.
That car would have been a big departure from the 2004 to 2006 GTO. It has an extremely long hood and short rear deck, with an almost fastback roofline and a wide greenhouse with a tall beltline. The wheel arches were very pronounced, and the chin and rocker panel splitters gave it a race-ready look. Would it have been enough to make the GTO work in the US? We think it might of, but it looks like we'll never know.

Pontiac and McLaren once hooked up, and it was rad

Most of us would bend over backwards to have a chance to own a McLaren car, but few can afford such extravagance. That said, there’s a way you can get behind the wheel of a legitimate McLaren without breaking the bank. For 1989 and 1990, the Pontiac Grand Prix was offered in a limited-edition ASC-McLaren variant that featured tuning and updates from the iconic British automaker. Examples of this rare coupe rarely surface for sale, so itÂ’s surprising to see this low-mile 1990 Pontiac Grand Prix ASC-McLaren on eBay. The car is the result of a partnership between American Specialty Cars-McLaren (ASC-McLaren) and Pontiac. WeÂ’re not talking about the McLaren Formula 1 team or even the iconic McLaren road cars here. The McLaren connection comes from an arm of the automakerÂ’s powertrain engineering department. The Grand PrixÂ’s standard 3,1-liter V6 got a massage and a turbocharger, adding 65 horsepower for a total of 205 ponies and 225 pound-feet of torque. A four-speed automatic transmission sends power to the front wheels. That output is modest by todayÂ’s standards, and it wasnÂ’t outrageous even by 1990 standards, but the car returned a decent 0-60 mph time of around 7 seconds. The $5,000 ASC-McLaren package added a load of cool 1980s tech to the Grand PrixÂ’s interior, some of which is surprisingly advanced for the time. The car got a head-up display and a digital display on the dash. The steering wheel should be delightfully familiar to anyone who remembers a top-end Pontiac of the era, with the entire center of the wheel filled with buttons instead of the airbags we see today. The car had insanely padded bucket seats front and rear(!) with a distinctive pear shape.  Many sources peg production numbers between 2,500 and 3,500 units, so the car is relatively rare compared to its mass-produced Pontiac counterparts. This oneÂ’s got just 17,746 miles on the clock, too, and appears to be in excellent condition. ItÂ’s had just two owners and no reported accidents. The seller notes a little surface rust from the car being in storage so long. This era of GM cars tended to deteriorate quickly, so a bit of surface rust shouldnÂ’t be a huge issue. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.