1988 Pontiac Fiero Formula on 2040-cars

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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

There's a 'Knight Rider' movie in development

James Wan, who has directed films from the first "Saw" to "Aquaman," with "Furious 7" in between, and produced even more projects, is producing a new Knight Rider movie according to a report in Deadline. Just in case there's a reader who doesn't know, Knight Rider was one of the seminal trio of iconic-car shows from the 1980s, along with "The Dukes of Hazzard" and "Miami Vice." The series lasted 90 episodes that ran from 1982 to 1986, following the crime-fighting exploits of Michael Knight, a man who crusaded for justice after being shot in the face. Billionaire Walton Knight hired Michael to work with the Knight Foundation, where Michael helps develop the Knight Industries Two Thousand, a Pontiac Trans-Am with AI that can talk, drive more than 200 miles per hour, and could teach MI6's Q Branch about gadgetry. Collider described David Hasselhof's Michael Knight as "crimefighter by trade and wearing-a-leather-jacket-with-no-shirt-underneath innovator by hobby." The show made such an impression that there was a series spinoff called "Code of Justice," two TV movies in 1991 and 1994, a convention called KnightCon, and a series reboot on NBC that lasted for one season from 2008 to 2009, as well as stores full of action figures and models and literature, YouTube fan-made trailers and movies, and this wacky German-dubbed short "Knight Rider" film starring Hasselhoff. We don't know anything about the new movie's plot yet, other than that it's set in the present. T.J. Fixman, better known for now as a video game writer who worked on franchises like "Ratchet and Clank" and "Resistance: Fall of Man," has been attached to write, with a mandate to keep "the anti-establishment tone of the original." With matters still early in development there's no telling when the movie will hit theaters, and Wan's probably got his hands busy with the new MacGuyver reboot for CBS, anyway. Now that there's already been a Knight Industries 2000 and 3000, that gives us plenty of time to imagine — in a world where 200-mph hypercars powered by everything sprout like weeds and even Cannonballers are using military-like equipment — what would a Knight Industries Four Thousand possess? And would it be called KIFT? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Question of the Day: Most degraded car name?

When Ford came up with a not-so-sporty version of the Pinto and slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a misery-enhancing Daewoo from Korea and called it the Pontiac LeMans. The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint. Sure, using the once-respected Monterey name on the Mercurized Ford Freestar was bad, but Mercury didn't have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history. What do you think? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Ford Mercury Pontiac Automotive History Classics questions ford pinto names