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Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Remember when Pontiac made a Trans Am Kammback grocery getter?

Despite muscle cars having strong reputations as some of the most impractical cars one can buy, they've occasionally had one of the most useful and practical features a car can sport: a hatchback. In the 1980s, General Motors' Chevrolet Camaro and Pontiac Firebird had one, and it added respectable utility to the sports cars. But the people at GM thought they could make the F-Body cars even more useful. So, after a few clay-model experiments, Pontiac built three examples of an extended-roof 1985 Pontiac Trans Am Kammback concept. Spotted by GM Authority, one of these Trans Am Kammbacks (although "shooting brake" seems like the more apt descriptor) is going on the block at the Mecum Kissimmee auction in early January 2019. Reportedly only three of these prototypes/experiments/test mules were built to driveable specs, and this example, VIN No. EX4796, has additional history that might make it the ultimate example. According to Mecum, the show car, which has made appearances at numerous auto shows, also spent some time at the race track — just not as a participant. It was used as a pace car for PPG and IMSA racing and temporarily had a light bar and "two-way communications equipment." Following its pace duty, and after GM stopped the project from going any further, it was put into Pontiac Engineering's private collection for 13 years. Famous Michigan car collector and Pontiac dealership owner John McMullen then bought the car. He eventually sent it to Pontiac specialist Scott Tiemann for a full restoration to the gorgeous condition it is in today. As seen in the photos, the Trans Am features white paint over a gray leather interior. It houses a 5.0-liter V8 under the hood and has a five-speed manual transmission. The wild concept is rare enough to be super cool, but we can't help but think of an infinitely more practical, more modern, more powerful, and arguably more interesting car we'd rather have. Manual Cadillac CTS-V Sport Wagon in Black Diamond anybody? Or, if you don't care about the extra doors, perhaps the Callaway's Corvette AeroWagen is more applicable. Either way, we're in full support of any shooting brakes we can find. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM Design shows what could have been and what might be

We periodically like to check in with GM Design's Instagram account to see what they're cooking up. Even better is when we catch a glimpse of an alternate history of what legendary designers from The General's past were thinking, though those ideas may not have made it into production. This week, for example, the account posted some illustrations from George Camp, whose career at GM spanned nearly four decades, from 1963 to 2001. One of the renderings is of what appears to be a 1971-72 Pontiac GTO Judge, but with two headlights instead of the production unit's quad beams. The rear departs from the canonical version most dramatically, with a massive integrated wing. Other bits that didn't make the production cut include large side vents, a gill-like side marker and rectangular intakes below the headlights that wouldn't be out of place on a modern design today. Amazingly, from what we can make out of the date, it appears that the drawing was done sometime in 1965, which makes it quite prescient.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) There's also a very aerodynamic interpretation of a Corvette ZR-1. To our eyes it splits the difference between the 1986 Corvette Indy concept and a fourth-generation F-body Pontiac Firebird, so perhaps parts of Camp's work on this sketch did make it into physical form. There's also a radical sports car concept from May 1970 that resembles the Mazda RX-500 concept from the same year, a Syd Mead-looking Cadillac coupe, and an Oldsmobile with a cool take on the company's trademark waterfall grille and elements of the Colonnade Cutlass at the rear. Other recent posts include a FJ Cruiser-like off-road EV, a sleek coupe with the Chevy corporate grille, and a rendering of a Silverado-esque pickup that looks far better than the current production version.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) It's pretty easy to lose hours in the account, but it's always fascinating to see GM's visions of what could have been and what might be. Related Video: