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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Burt Reynolds' movie re-creations fetch $379,500 in Vegas

The recent death of Hollywood legend and automotive enthusiast Burt Reynolds helped drive up the value of four of his former cars from the 1970s and '80s, which sold last weekend at Barrett-Jackson's Las Vegas auction for a combined $379,500. Reynolds, who died Sept. 6 at age 82, had offered three Pontiac Trans Ams — two of them re-creations of the cars he drove in "Smokey and the Bandit" and "Hooper" and the third from 1984 used to promote his United States Football League team, the Tampa Bay Bandits. The fourth was a 1978 Chevrolet R30 pickup truck, styled like the one featured in "Cannonball Run." The "Bandit" re-creation, a 1978 Pontiac Firebird Trans Am that Reynolds ordered to be as "movie-correct" as possible but featuring a custom-built 200-4R automatic transmission, sold for $192,500. The car features a freshly built Pontiac 400 cubic-inch V8 mated to a four-speed automatic and featuring all-new Butler Performance parts and air-conditioning components. Reynolds reportedly said this was his favorite car from his films, and it even came with an authentic movie-correct CB radio and CB antenna. The red retro-rocket "Hooper" '78 Firebird, with a 403 cubic-inch V8 and a three-speed automatic, hammered for $88,000. By comparison, a gold 1978 Trans Am also offered at the Las Vegas auction but not connected to Reynolds fetched $27,500. The 1987 Chevy R30 pickup was a re-creation of the Indy Hauler pace truck seen jumping over a moving freight train in "Cannonball Run." It hammered for $49,500. The fourth car never appeared in any of Reynolds' films but is instead the only surviving example of two Trans Ams used to promote the Tampa Bay Bandits of the now-defunct USFL, having been driven out onto the field by Reynolds and his late friend and co-star, Jerry Reed, during opening day one season. It also sold for $49,500. At the Barrett-Jackson Scottsdale Auction in 2016, Reynolds accompanied a 1977 Trans Am used to promote "Bandit" onto the auction block. That car sold for $550,000. Related Video: Featured Gallery Burt Reynolds 2018 Barrett-Jackson Las Vegas Auction Image Credit: Barrett-Jackson Celebrities Chevrolet Pontiac Truck Coupe Performance celebrity pontiac trans am pontiac firebird burt reynolds

Detroit City Council vetoes Autorama stunt, objects to Confederate flag

Detroit's Autorama hot rod show will stage its 67th annual event next month, and wants to kick off with Burt Reynolds tribute. The plan is to re-create the Mulberry Bridge jump from " Smokey and the Bandit" using a movie-correct 1977 Pontiac Trans Am. But the Detroit City Council voted 7-1 to prohibit the jump. Why? Because the Trans Am's front license plate holder displays the former Georgia state flag, a portion of which is the Confederate national flag, and the city council doesn't like that. In the movie, Bo "Bandit" Darville was a Georgia driving legend, and the flag on the car was Georgia's flag at the time. Councilman Scott Benson laid out the council's position when he said that the car "still proudly flies a Confederate flag, which is a symbol of oppression, slavery, as well as home-bred American terrorism. So this body said we are not going to support that type of symbolism nor the audacity to support that type of activity in the city of Detroit." It seems part of the council's ire comes from the same event two years ago. A stunt group called the Northeast Ohio Dukes re-created a "Dukes of Hazzard" jump in 2017 using a series-correct 1969 Dodge Charger, complete with a Confederate flag on the roof. Benson said the stunt group "expressly said they would not display that [Confederate flag] symbol during the jump." Not only was it displayed, but when driver Raymond Kohn gave interviews after the jump, his driving suit featured the Stainless Banner on the collar. Seems the council has been grinding its axe in silence for two years. Now Benson accuses Autorama of "a history of supporting images and symbols of racism, oppression, and white supremacy." Autorama is certain to take place March 1-3 at Cobo Center. This year's show will have around 800 cars on display, along with a special exhibit of 17 low riders and a Batmobile built by Flint native Carl Casper. Even if the Bandit car doesn't make the jump, the Trans Am and other memorabilia from the film will be there. A spokeswoman for Autorama said, "We are continuing to work to try to resolve this with the city." Related Video: News Source: Detroit News Auto News Government/Legal TV/Movies Pontiac Convertible Classics Detroit pontiac trans am smokey and the bandit