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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Junkyard Gem: 1968 Pontiac Catalina sedan

During the late 1960s, General Motors ruled the American car landscape, growing so dominant that the federal government considered antitrust action to break up the company. The General offered sporty Corvettes and muscular GTOs and rugged pickups and opulent Fleetwoods, sure, but the fat part of the sales numbers came from the bread-and-butter full-sized sedans and coupes, which boasted superior engineering and modern-looking styling; in 1967 alone, the Chevrolet Division moved 972,600 full-sized cars, and that's not even counting the 155,100 full-sized Chevy station wagons that year. Pontiac, Buick and Oldsmobile sold the same big cars with division-specific engines and bodywork, and they flew off the showroom floors. For 1968, the entry-level full-sized car from Pontiac was the Catalina, and I've found an example of the most affordable version of the most affordable big Pontiac for 1968, discarded in a northeastern Colorado wrecking yard about 50 miles south of Cheyenne, Wyoming. A '68 GM full-sized coupe, convertible, or even a four-door hardtop might be worth the cost and effort of a restoration, but a no-options base-trim-level post sedan with rust and plenty of body filler just won't get many takers these days. Like so many vehicles that sit outside for decades on the High Plains, this one is full of rodent nests. I wouldn't want to work on the interior of this car without a respirator and a lot of work with a shop-vac, because hantavirus is a significant danger in these parts. Alfred Sloan's plan to offer a stepladder of prestige for GM buyers, in which your first new car was a Chevrolet and you moved up through Pontiac, Oldsmobile, and Buick until you became sufficiently prosperous for Cadillac ownership, worked brilliantly for decades. In 1968, the Catalina was a notch above its Impala sibling on the Snob-O-Meter, with the sedan starting at $3,004 (about $22,600 in 2019 dollars). In fact, the V8-equipped 1968 Chevrolet Impala sedan listed at $3,033, and the Oldsmobile Delmont 88 went for $3,146, so the lines were beginning to blur between the relative positions of the lower-end GM divisions by this time. The base engine in the 1968 Catalina was a 400-cubic-inch (6.5 liter) V8 rated at 265 horsepower and enough torque to tow an aircraft carrier.

Want to buy a worst-in-show-winning Faux Ferrari Fiero?

UPDATE: This heap sold for $5,001. But don't fret, there are more terrible cars out there for the taking if that's your thing. Today we bring you something truly terrible. It's not just a fake Ferrari built on the guts of an old Pontiac Fiero, it's actually the world's worst fake Ferrari built on the guts of an old Pontiac Fiero. And it's got the award from the Concours d'Lemons to prove it. It's so heinous, in fact, that it has somehow managed to become desirable, at least judging by the bidding history of this bright red affront to Maranello. Powered by a 140-horsepower 2.8-liter V6 engine (covered by an unconvincing and broken fake V12 cover) hooked to an automatic gearbox, this gloriously poor Prancing Horse won't be winning many stoplight drag races. There are bundles of stray wires hanging down from the dashboard, it has high mileage, most of its lights don't work, and it's ugly. Like, really ugly. And to top it off, this Fauxrarri can't currently be registered in its home state of California because it has failed its most recent smog test. Put simply, you're looking at a total piece of junk. But a piece of junk with internet notoriety, having been featured on an episode of Jay Leno's Garage after attending the 2019 Quail Motorsports Gathering — by mistake at first, and then earning a special place next to the porta potties — being the focus of a video series on YouTube and winning the aforementioned ribbon for Worst in Show at Lemons. Somehow, bidding has topped $4,000 at the time of this writing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. If you want to earn the ire of your neighbors — and to be clear, we really wouldn't recommend it — click on over to Cars & Bids to view the auction. There are four days left to hit the "bid" button. Consider yourself warned. Related Video: