1991 - Pontiac Firebird on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

How to turn a Pontiac Fiero into a trackday car

Imagine hitting the track in a mid-engine, rear-wheel drive sports coupe that's affordable and has pretty good parts availability. It might sound like a pipe dream, but it's actually quite possible, if you're willing to think a little outside the box. The Pontiac Fiero is out there just waiting for a little work to turn it into a competent racing machine.
Think about it for a second. Of course, we would all like to be snaking through the curves in something exotic, but what happens when you crash or something breaks? The bills are going to mount up quickly. However, if you ball up a Fiero at the track, as long as you're not hurt, then it's not a huge tragedy.
That's basically the story of Steven Snyder in a new video from Drive starring Matt Farah. Snyder wanted to go to the track cheaply and ended up with an awesome little Fiero with a huge wing and a claimed 220 horsepower at the wheels thanks to a V6 from a Chevrolet Lumina. Check out the video to see how this pint-size Pontiac performs.

Autoblog Classifieds finds: 1987 Pontiac Fiero GT

Autoblog's free Readers' Used Car Classifieds section is a great place to list your car for sale, and because these are readers, they often list really interesting cars. Occasionally we find interesting listings, and tell you what's special about them. This 1987 Pontiac Fiero was listed for sale at the time of this writing, but if the listing expires by the time you read this, feel free to browse for other great finds. Thirty years after General Motors stopped building it, the Pontiac Fiero might have finally emerged from the darkness. First, it was a humble commuter car that just happened to be a mid-engined coupe, then it was a re-skinnable basis for Fierorraris or other slightly strange kit cars, and then it made some Worst Cars of All Time lists due to its econobox ingredients, including its Chevy Citation suspension parts. But after a few decades, even the most mediocre car will become interesting as most of the examples built have been run into the ground; why not then the Fiero? The story of the Fiero is paralleled by a number of GM products, as it improved constantly the longer it was built, and by the time of the last model years it was quite decent indeed. And then the plug was pulled. The Fiero might not be a Toyota MR2 or even a Fiat X1/9, but it was made in two body styles, the notchback and the fastback, the latter of which looks especially good now. The Fiero also remains quite affordable, and the plastic body panels do not rust, unlike with the two aforementioned cars. This 1987 car advertised for sale at Autoblog Classifieds does not yet benefit from the 1988 cars' improved suspension, but thanks to its low, low 47,000-mile odometer reading, it looks to be in tip-top shape. The automatic transmission is just the three-speed affair, though, rendering the V6 car here more of a cruiser than a fiery hot canyon carver. Perhaps that has contributed to its good condition, along with the lack of possibly leaky T-tops. Could the Fiero have aged better than your Hall & Oates tapes? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.