1980 Pontiac Firebird Trans Am 5.0 V8 2 Door Coupe on 2040-cars

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Junkyard Gem: 2009 Pontiac G3

Things weren't looking so rosy for Pontiac Division in late 2008, as The General had troubles of its own that culminated in Chapter 11 bankruptcy in June of 2009. Meanwhile, the Solstice and G8 had failed to revive Pontiac's youthful "excitement" image. Naturally, this seemed like the ideal time to put Pontiac badges and a new grille on the Chevrolet Aveo (itself a rebadged Daewoo Kalos) and call it the G3 (in the United States) or the G3 Wave (in Canada). Sales were not brisk, to put it mildly, and the 2009-only G3 has become one of the rarest modern Pontiacs in the junkyard world. The announcement of Pontiac's demise came in the spring of 2009, with the very last Pontiac-badged vehicle built being either a G3 or a Vibe (since those cars were really Daewoos and Toyotas, respectively, the true final Pontiac was the 2010 G6). The Aveo itself disappeared after the 2011 model year, replaced by an updated Kalos design known here as the Chevrolet Sonic. As a result of the GM bankruptcy, termination of the Pontiac brand, a nasty worldwide recession, and the preference of American vehicle shoppers for trucks or at least truck-shaped cars, few knew the G3 existed and fewer still thought to buy one. This is only the second G3 I've managed to find in a car graveyard, and I've been searching diligently.  So, it's a Junkyard Gem in the historical sense, not in the sense of being the kind of car you'd want to take to your 20th high school reunion. That said, it has power windows, air conditioning, and a CD player— pretty nice stuff for a dirt-cheap econobox from a decade back. And look! An AUX jack for your iPod or early-model smartphone. I drove dozens of cheap rental cars for my job with the 24 Hours of Lemons Traveling Circus during the late 2000s, and very few had this feature; until about 2013 or so, you had to travel with your own CDs or one of those horrible wireless FM modulators if you wanted to listen to anything other than the radio in a non-high-roller rental car. Under the hood, a 106-horse Daewoo Ecotec displacing 1.6 liters. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. If there were any television commercials for the G3, I guarantee that they weren't as fun as this one— set in the California high desert, of course— for the SKDM Kalos.

Junkyard Gem: 1980 Pontiac Grand Prix LJ

A couple of years before John DeLorean and his team at the Pontiac Division created the GTO by pasting a big engine and some gingerbread on the LeMans, they created a rakish, powerful coupe based on the staid full-size Catalina. This was the 1962 Pontiac Grand Prix, which sold like crazy and escalated the personal luxury coupe war already brewing in Detroit. Starting with the 1969 model year, the Grand Prix switched to a smaller chassis (shared the following year with the new Chevrolet Monte Carlo), and all subsequent rear-wheel-drive Grand Prix (that is, through 1987) remained siblings of the Monte. Today's Junkyard Gem is a rare 1980 Grand Prix LJ, found in a self-service yard near Reno, Nevada. Sure, a fresh round of Middle East conflict had put a kink in America's fuel hose in 1979, leading to gas lines and a general sense of malaise, but at least the new Grand Prix looked extra sharp for 1980. The LJ package came with all sorts of appearance and comfort goodies, including these "luxury seats with loose-pillow design in New Florentine Cloth." A Pontiac Phoenix LJ was available as well. These seats must have been very comfortable when new. Who needed a Cadillac when Pontiac would sell you this car at a base MSRP of just $7,000 (about $26,704 in 2023 dollars)? That price was what you paid if you were willing to get the base 3.8-liter Buick V6, though. To get a V8 engine with four-barrel carburetor, you had to pay extra. If you did pay the extra for a V8, which one you got depended on which state you lived in; in California, you got this 305-cubic-inch (5.0-liter Chevrolet small-block), and in the other 49 states you got a 301-cubic-inch (4.9-liter) Pontiac. The 305 was rated at 150 horsepower with 230 pound-feet; the 301 made 140hp and 240 lb-ft. This car was originally bought in California (the state line is about ten miles away from its final parking spot), so it has the Chevy engine. The V8 added $195 (plus $250 for the California-only emissions system) to the out-the-door price of the car, or about $1,316 in 2023 dollars. Outside of California, a 4.3-liter Chevy V6 was available for just 80 additional bucks ($305 now). All 1980 Grand Prix got a three-speed automatic transmission as standard equipment, with no manual available from the factory. This car has the optional air conditioning, which cost $601 ($2,293 after inflation). This is the "Custom Sport" steering wheel, which was standard on the LJ. The tilt option cost $81 ($309 today).

A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.