1965 Pontiac Catalina 4door on 2040-cars

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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Junkyard Gem: 2001 Pontiac Grand Prix GTP

For General Motors, the W platform just kept giving and giving and giving for decade after decade, serving as the basis of Buick Regals, Oldsmobile Intrigues, Chevrolet Monte Carlos, and many, many more models. The final and most powerful Pontiac W-Body, the sixth-generation Grand Prix GTP, rolled off assembly lines for the 1997 through 2003 model years. Here's one in a Northern California self-service wrecking yard. GM bolted the supercharged 3800 V6 into vast numbers of cars during this era, providing a deep reservoir of cheap blowers for unwise high-boost projects. 240 front-tire-charring horses, complete with a Roots-type blower scream from the Eaton supercharger under the hood. I see plenty of blown 3800s during my junkyard travels, from the Bonneville SSEi to the Oldsmobile LSS. Depressingly, GM stopped putting manual transmissions in the Grand Prix during the 1993 model year, so '01 GTP owners had to take the four-speed slushbox. This one came close to the magic 200,000-mile mark, but fell 25,000 short. The interior took a beating during its life, ending its time on the road with shredded upholstery and dirty panels. Seven-band graphic equalizers were all the rage during the 1980s, but GM kept the tradition alive into our current century. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Grips the pavement like ... a shopping cart on wet linoleum? Featured Gallery Junked 2001 Pontiac Grand Prix GTP View 21 Photos Auto News Pontiac Automotive History

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.