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Nissan: We lose money on each Leaf replacement battery

Nissan has been playing its cards pretty close to its chest when it comes to the production costs for Leaf battery packs. The company recently put a price on replacement batteries for customers at $5,500 plus the requirement to return the old battery. If the decommissioned battery is worth $1,000 to Nissan, as they have stated, that means the battery costs about $6,500 to make, right? Maybe even less if Nissan wants to turn a profit, as automakers are wont to do? Wrong.
Green Car Reports spoke to Nissan about these battery costs, and found that the automaker actually loses money on selling the replacement battery for the Leaf at the current price. Jeff Kuhlman, Nissan's vice president of global communications said, "Nissan makes zero margin on the replacement program. In fact, we subvent every exchange." All you English majors will know that "subvent" is a fancy way to say "subsidize." Kuhlman added, though, "We have yet to sell one battery as part of the program."
The fact that Nissan offers its replacement batteries for less than it costs to manufacture them is telling of a company both cares about what its customer needs and is dedicated to the success of its product. In this case, both of those things encourage people to give up fossil fuels and adopt electric mobility, which is heartening. As more people switch to battery-powered driving, though, battery technology should become better and cheaper, and the scale of production should cause manufacturing costs to decrease. Eventually, Nissan could easily see itself breaking even selling the Leaf battery replacements.

Ghosn shares 'truth about Autonomous Drive cars'

Drive our cars. No, wait, don't drive our cars. Nissan chief Carlos Ghosn is delivering a message about autonomous driving that's less mixed than it sounds on the surface. As part of his public dialogue from LinkedIn's "Influencer" series, Ghosn said in a company announcement that "hands-free" driving is part of the Japanese automaker's "near-term technology." In fact, cars that can self-drive in heavy, stop-and-go traffic, may be ready for the market by late 2016. That should please texters everywhere. 2018 may be the year cars with lane-changing, hazard-avoiding capabilities will see the light of day, while by 2020, Nissan may feature a "complete package" of autonomous-driving features, Ghosn writes. As for the proverbial driver-less car? That's at least a decade out but ultimately likely, according to Ghosn. Nissan said early last year that some autonomous versions of its vehicles may be available in the US by the end of the decade, and that it was in talks with California regulators about the idea of self-driving cars on the state's roads. Nissan has worked with institutions such as MIT, Stanford and Oxford at developing autonomous-drive concepts, and has tested self-driving versions of the Leaf electric vehicles in Japan. Check out excerpts of the Ghosn "interview" below. The truth about Autonomous Drive cars, by Carlos Ghosn The following is the latest from Carlos Ghosn's LinkedIn Influencer series. Read all of Mr. Ghosn's LinkedIn Influencer articles here. There has been a lot of talk in the media recently about "Autonomous Drive" technology and a potential future of driverless cars. No doubt, Autonomous Drive technology will change how we approach driving. I expect it to result a significant transformation in transportation. But all the talk has left many drivers a bit confused. After years of promoting "eyes on the road, hands on the wheel," the auto industry is now talking about reading your email or a book while you drive – and the prospect of maybe not even needing a driver. So it's a good time to address the questions that arise whenever this subject comes up: Q: What is Autonomous Drive? A: Autonomous Drive combines the technology of robotics, artificial intelligence, sensors and car-to-car connectivity. It is a range of technologies that will be added to our cars over the next several years.

Nissan Rogue gives brand rare monthly sales lead over Honda

The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).
The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year - a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.
Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month - 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.