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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Renault invests in sailing ships to reduce its carbon footprint

Renault is taking a page from the golden age of sailing as the company looks towards reducing its carbon footprint through the use of cargo sailing ships. The French automaker recently announced its partnership with Neoline, a start-up enterprise based in the west of France. The firm specializes in reducing the cost and emissions of typical cargo ships, by reintroducing sailing into the transportation equation. Renault's goal is to reduce its global carbon footprint by 25 percent in 2022, as compared to where they were in 2010. This plan also includes a separate target, to lower supply chain emissions - which includes shipping methods such as trucks, trains, and cargo ships - by 6 percent, compared to levels in 2016. Two prototype cargo vessels, complete with a full set of sails, will be introduced by 2021-22. These two ships will travel between the U.S. eastern seaboard (exact locations are TBD) and the French port cities of Saint-Nazaire and Saint-Pierre & Miquelon. Specifics about what exactly the ships will be carrying has not been released, though Renault is part of an extensive global auto alliance that includes Nissan and Mitsubishi. "For nearly 10 years, we have been working to identify the most environmentally sustainable solutions," said Jean-Francois Salles, Alliance global director, production control. "For example, optimizing the fill rates of the containers and trucks, producing eco-friendly packaging, and implementing a multi-modal system." The current demonstration vessel measures in at 446 feet in total length and has more than 45,000 square-feet of sail. For all you big ship fans out there, the Titanic was about double this size, stretching about 882-feet in length. When powered solely by the wind, Neoline CEO, Jean Zanuttini, says that total emissions drop by as much as 90 percent, versus the carbon footprint of a traditional cargo vessel. Related Video: Green Mitsubishi Nissan Renault Green Culture Technology renault-nissan greenhouse gases shipping ship cargo ship

2022 Jeep Grand Wagoneer, Nissan Frontier and a little Z06 preview | Autoblog Podcast #698

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week they talk about cars they've been driving including the 2022 Jeep Grand Wagoneer, 2022 Nissan Frontier, 2021 Jaguar XF P300 and the 2022 Mini JCW Convertible. They also discuss the photo reveal of the 2023 Chevrolet Corvette Z06. They cap things off by helping someone spend their money on a new car. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #698 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving:2022 Jeep Grand Wagoneer 2022 Nissan Frontier 2021 Jaguar XF 2022 Mini JCW Convertible News 2023 Chevrolet Corvette Z06 preview Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: 2022 Jeep Grand Wagoneer Interior Review | Autoblog Short Cuts