2000 Nissan Maxima Se Sedan 4-door 3.0l on 2040-cars

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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Nissan and Renault shelve merger plans, will repair their alliance

Renault and Nissan have shelved plans to push towards the full merger former leader Carlos Ghosn craved and will instead fix their troubled alliance to try to recover from the coronavirus pandemic, five senior sources told Reuters. Nissan has long resisted Renault's proposals for a full-blown merger as executives felt the French carmaker was not paying its fair share for the engineering work it did in Japan, sowing discord that some feared could wreck the partnership. Now, with carmakers around the world reeling from the pandemic, the partners are planning to overhaul an alliance that largely failed to convert its global scale into a competitive advantage beyond the joint procurement of parts. Both struggling carmakers are set to announce mid-term restructuring plans this week that will serve as a peace treaty designed to resolve the long-standing tensions, five people familiar with the overhaul told Reuters. "After the rain, the earth hardens," said one senior Nissan source, citing a popular Japanese proverb that means relationships become stronger after a period of strife. All five sources within the alliance, which also includes Mitsubishi, declined to be named because they are not authorized to speak with media. Nissan and Renault are each planning substantial restructuring and cost cuts that could affect tens of thousands of jobs, with the Japanese company to announce its measures on May 28 and its French partner likely to follow the next day. Before that, Mitsubishi, Nissan and Renault are holding a joint news conference on May 27 during which they are expected to outline the philosophy behind their new "leader-follower" approach to the alliance. The sources said the companies were unlikely to disclose many details at the events this week of how the new approach will be used to share costs as the companies were still working on specific projects. However, the crisis at both carmakers has accelerated efforts to resolve the disagreements that have stymied collaboration and cost-sharing in technology and product development for five years, the sources said. Mitsubishi, Nissan and Renault all declined to comment officially about alliance plans. 'Leader-follower' The alliance has steadily ramped up output over the years, delivering over 10 million vehicles for the first time in 2017, the first full year after Mitsubishi joined the partnership.

Nissan Xterra's fate hangs in the balance

The Nissan Xterra might not be long for this world, according to a report from Edmunds. The rugged SUV, which has always been a bit more of a hardcore, purpose-built vehicle than the rest of the Nissan SUV range. But it has also suffered from slowing sales, low fuel economy relative to the competition and general neglect, as Nissan has focused on other offerings in its range.
"There are plans to replace it, there are always plans, (but) I am not sure it will happen. I would say in the next six months to a year," Pierre Loing, vice president of product planning for Nissan Americas told Edmunds. Part of the problem, he added, was that the Xterra is a US-only vehicle, which makes it a hard sell in a world where automakers are increasingly depending on global cars.
Besides the economic forces working against the Xterra, it's just a vehicle that hasn't been a huge sales success of late. Customers are more conscious of fuel economy and a body-on-frame SUV that only nets 16 miles per gallon just isn't good enough; arguably why Nissan barely sold 17,000 units last year. We can hold out hope, as the Xterra remains a fun off-roader that we'd hate to see go, but unless Nissan finds a business case or some global partners, this is a vehicle that is on its last leg.