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Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study

Nissan and NASA team up on autonomous zero-emissions test fleet

Nissan and NASA have announced a collaboration on autonomous vehicles that, if we're honest, makes more sense to us than Infiniti partnering with Red Bull. The two are commencing a five-year R&D program to explore autonomous drive systems, human-machine interfaces, network-enabled applications, and software analysis and verification. What's more: the test fleet will be zero emissions and rolling around NASA's Ames Research Center by the end of this year. We will assume that means autonomous Leafs, but Nissan could be working on a new vehicle for the purpose. Nissan CEO Carlos Ghosn said the company will begin offering autonomous features "beginning in 2016," and wants to have commercially available self-piloting vehicles that can "navigate in nearly all situations," including urban environments, by 2020. Who better to assist than the people who put a self-driving rover on a planet that never gets closer than 34 million miles away? What does NASA get out of it? Access to Nissan's materials and component developments, prototyping systems, and robotic software test beds. Sounds like everybody wins. The press release below has more information. Nissan and NASA partner to jointly develop and deploy autonomous drive vehicles by end of year SUNNYVALE, Calif. Jan. 8, 2015 - Nissan Motor Co., through its North American-based organization, and NASA today announced the formation of a five-year research and development partnership to advance autonomous vehicle systems and prepare for commercial application of the technology. Researchers from Nissan's U.S. Silicon Valley Research Center and NASA's Ames Research Center at Moffett Field, Calif., will focus on autonomous drive systems, human-machine interface solutions, network-enabled applications, and software analysis and verification, all involving sophisticated hardware and software used in road and space applications. Researchers from the two organizations will test a fleet of zero-emission autonomous vehicles at Ames to demonstrate proof-of-concept remote operation of autonomous vehicles for the transport of materials, goods, payloads and people. For NASA, these tests parallel the way it operates planetary rovers from a mission control center. The first vehicle of that fleet should be testing at the facility by the end of 2015. "The work of NASA and Nissan – with one directed to space and the other directed to earth, is connected by similar challenges," said Carlos Ghosn, president and CEO of Nissan Motor Co.

Nissan poaches Ram CEO Fred Diaz

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.