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Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

ROEV lets you use multiple charging networks with one account

It may be a textbook case of a first-world problem, but any EV driver who doesn't want to carry two or three plug-in vehicle charging station cards when one would do is about to get a little smile on their face. This morning at the LA Auto Show, the new ROEV Association was announced that will let EV drivers carry just the one card. While you would think the all-caps ROEV stands for something, none of the pre-announcement materials nor the website explain it that way. Instead, it seems to just be a play on rove, which makes a lot of sense. There are three charging networks involved in ROEV: Blink, ChargePoint, and EVgo. Conveniently, these are the three largest in the US and have a combined 17,500 public chargers across the country. If you've got an account with one of these three networks, once ROEV goes into effect (expected in the spring of 2016), you'll be able to use that card at any participating charger without signing up for another account. Your personal details are kept private, ROEV says, and the companies coordinate behind the scenes to make it work. Pricing details were not disclosed. Besides the three main charging networks, two automakers are also founding members of ROEV: BMW and Nissan. ROEV says that Audi and Honda have also have already joined the Association and the organization wants to pull in all EV stakeholders to make electric vehicle charging easy. Fans of EV technology will note that ROEV has nothing to do with promoting either the CHAdeMO or the SAE Combo (CCS) fast charging standard. The Leaf is a CHAdeMO car while the i3 uses CCS, for example. The charging networks, of course, provide both kinds of plugs and don't promote one over the other. Tesla and its Supercharger network are not involved in ROEV, but Tesla drivers can, of course, participate in ROEV.