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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan Leaf's lead over Renault Zoe narrows in Europe

The Nissan Leaf has seen its sales steadily decline in the US for a while now. Here, its been eclipsed by the second-generation Chevrolet Volt extended-range plug-in while people await the next-generation version of the all-electric Leaf. The EV may be starting to receive a similar response across the Pond. While the Leaf remains Europe's biggest-selling EV, that lead is eroding, as sales of the Renault Zoe are catching up, according to the European Alternative Fuels Observatory (EAFO). It's a good thing Nissan and Renault are sister companies. Through May, Nissan sold about 9,500 Leaf vehicles in Europe. The good news is that number is up 37 percent from a year earlier. There's disconcerting news, too, and that is that the Renault Zoe's sales have surged 60 percent this year to almost 9,400 units. So, for all we know, the Zoe may have caught up with the Leaf last month. Still, both models are outpacing demand for the Tesla Model S and Volkswagen e-Golf: the former's sales are little-changed this year, while the latter model's sales have dropped 34 percent. The BMW i3, Kia Soul EV, and Mercedes-Benz B250e all have had higher sales this year. As for plug-in hybrids, the Mitsubishi Outlander PHEV has maintained its substantial European lead, almost doubling sales of the Volkswagen Golf GTE and totaling almost 9,400 units sold through May. Meanwhile, the new Volvo XC90 PHEV has leapfrogged models such as the Volkswagen Passat GTE, Mercedes-Benz C350e, and Audi A3 e-Tron into third place behind the Mitsubishi and VW. Here in the US, Nissan Leaf sales through June fell 41 percent from a year earlier to about 5,800 units, while Chevrolet Volt sales have surged 75 percent to 9,808 units. Featured Gallery 2016 Nissan Leaf View 30 Photos News Source: EAFO, Getty via Green Car Reports Green Nissan Renault Electric ev sales zoe

Nissan will expand free* charging incentive to 25 Leaf markets

Nissan has proof that giving away a bit of electricity makes buying a new Leaf all the more enticing. Thanks to a deal that offers free charging to some Leaf owners in Texas, one dealer there claims his Leaf sales have tripled. We don't see national sales climbing quite that high starting July 1 2014, but an announcement made today at the New York Auto Show will likely give the EV a boost. New Leaf buyers will get to charge for free at public chargers for two years. Within limits: a max of 30 minutes at CHAdeMO and an hour at Level 2 stations. Nissan will expand its "No Charge to Charge" promotion to at least 25 markets across the US. The deal means that new Leaf buyers will get to charge for free at public chargers that accept the new EZ-Charge card, within limits. That means a maximum of 30 minutes at CHAdeMO DC fast chargers and just one hour at Level 2 stations, Brendan Jones, director of Nissan EV infrastructure strategy and development, told AutoblogGreen. This should be plenty of time, Jones said, since the average Leaf driver comes to a CHAdeMO station with 35-40 percent state-of-charge on the battery and the average time they stay is around 16-17 minutes. A half hour is fine at a fast charger, since the battery will get to 80 percent full within that time, but we're less impressed with the one-hour limit at a Level 2 station, since that will only put maybe 20 miles into the battery. The EZ-Charge card is compatible with four of "the leading EV charging networks," which here means ChargePoint, Blink, AeroVironment and NRG eVgo. Nissan says the 25 markets make up over 80 percent of all the US Leaf sales. Anyone who buys a new Leaf in one of the specified markets - or bought one on or after April 1 of this year - will get the free-to-use EZ-Charge card (others can still get the card, which means only carrying one charger company fob instead of four). The promotion starts July 1 in 10 markets (San Francisco, Sacramento, San Diego, Seattle, Portland, Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC) and then expands to the next 15 by the end of June, 2015. Nissan would not specify which markets these will be, but they will be where the Leaf is selling well and there are DC fast chargers. That means, we suspect, places like Chicago, St. Louis, Philadelphia and Atlanta.