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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2015 Nissan Juke

I didn't always like the Nissan Juke. When it launched in 2010, I just couldn't get over the way it looked – it came across as super weird, and kind of hideous at first blush. But I slowly warmed up to the funky little crossover/hatchback/thing, and after spending some time behind the wheel, I really learned to love Nissan's small wonder. It's a genuine hoot to drive, offering hot hatch-like thrills in a package that doesn't look like anything else on the road. The Nismo and RS models that followed only increased my ardor for the turbocharged Juke, and now, I find myself smiling whenever I see one of these little guys bombing down the road. Going into 2015, Nissan hasn't really made major changes, but there are a host of smaller improvements on hand to make it a more well-rounded vehicle than ever before. And to up the funk factor for the new year, there are a slew of customization options now available to customers through the Juke Color Studio – for better or worse. Following my first drive of the third-generation Nissan Murano in Napa Valley, I took the refreshed Juke for a spin to see if the 2015 model year improvements still make for a car that's good to drive and easy to use, while bursting with the same personality that slowly won me over in the first place. Drive Notes Powering the Juke is the same turbocharged, 1.6-liter inline-four as last year, with 188 horsepower and 177 pound-feet of torque on tap. I've always liked this engine – it's punchy and feels good when being worked via the 2014 model's six-speed manual transmission. There's lots of power down low, with a nice bit of boost mid-range through each gear. Altering the drive modes between Normal and Sport heighten this, and honestly, the turbo/manual setup in this front-wheel-drive Juke was kind of hilarious – a real treat. Sadly, Nissan will no longer offer the manual transmission on non-Nismo Juke models for 2015, so you're stuck with the continuously variable transmission. Bummer. In sport mode, the usually good Xtronic CVT tends to rev high and hold itself there – a tendency of older such transmissions that's seriously off-putting, especially for enthusiasts. Still, the Juke is available with a choice of either front- or all-wheel drive. The FWD Juke is fun, offering decent amounts of grip with a hint of predictable understeer. But I've always liked the four-season factor of the AWD Juke.