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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2016 Nissan Altima gets SR model, 39 mpg, 3 press releases [w/video]

UPDATE: After taking exception with Seyth's reaction to press-release overdose, a Nissan spokesperson commented,"It gets 39 mpg. That's ******* epic." The Mazda 6, rated 40 mpg highway, is the only car among the Altima's peers to do equal or better. (See a full list of gas-powered non-hybrid cars that do 39 mpg highway or better here.) It seems that Nissan just can't stop selling its hot Altima midsizer. At least, that's what the bullet points of the press release for the new, 2016 version of the car tell me. The model has seen five consecutive years of sales growth, occasionally hitting the 30,000-per-month figures that heavies like Camry, Accord, and Fusion regularly nab. And, as we all know, a key to keeping midsize sedans fresh is the mid-cycle refresh. Here we have it. Nissan has reshaped the front and rear of the Altima to better match the look of its handsome new Maxima. That means a deep-v wrought in chrome on the front fascia, new (optional) LED headlights that look like reverse check marks, and a lower bumper that mirrors the shape above it. There are new taillights, bumper, and trunk lid for the rear of the car, too. You'll likely have to stare at the pictures pictures of the posteriors on the old and new cars for a few minutes (as we did) to pick them out, but they're there. The press release says so. Changes to the interior are subtle. We spotted a new center stack, and new cup holders next to the gearlever. Your weird friend Brian who hosts the Altima Altimatics fan forum could probably lend more detail here, but the non-enthusiast eye sees a mild rethinking of a nice interior. The excellent Zero Gravity front seats are still standard on all trims, which is probably half the reason Nissan is selling so many of these things. (How did that not make the bullet points, guys?) Change is more evident in the new-for-'16 Altima SR trim. The lighting profile is different for the model's most athletic variant, with smoked lenses, daytime running lights and revised fog lamps. More importantly, the SR gets its own suspension setup, revised dampers, stiffer front and rear stabilizers, and a more aggressive wheel/tire package. Nissan also offers drivers the ability to paddle-shift the SR's CVT transmission. The SR grade can be had with either Altima engine option. As for the motivating forces behind Altima's new nose, well, they're mostly the same.

Nissan shows how EVs are breaking the niche barrier in Norway

Call it Keeping up with the Hansens. Through a combination of environmental consciousness, big-time government incentives and good old-fashioned peer pressure, Norway has become the country with the highest number of electric vehicles per capita. And Nissan couldn't be happier. EVs have about a 15-percent new-vehicle market share in Norway, Nissan says in a new four-minute video called No Longer Niche (watch it below). Between Norway's cheap electricity and incentives such as bus-lane use, free parking and free public recharging, Nissan's sold more than 15,000 of its all-electric Leaf EVs since sales started in Norway in 2011. In fact, Norway's EV incentives were scheduled to run through 2017, but the rules' 50,000-EV threshold may be reached as soon as next year. The rising (and, we suspect, somewhat frigid) EV tide has helped other vehicle makers, to a lesser extent. This past spring, The Wall Street Journal reported that Tesla Motors' all-electric Model S sold almost 1,500 units in March, breaking the all-time single-model monthly sales record for the country. To put EVs' 15-percent market share in perspective, consider this: last year, Ford F-Series pickups, the biggest-selling US model, accounted for about five percent of US new vehicle sales. So, in order to visualize the EV effect in Norway, imagine three times as many Ford F-Series pickups on the road in the US as there are now. On second thought, don't. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.