2018 Nissan Rogue Sv on 2040-cars

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Tesla exec calls rival EVs 'little more than appliances'

Tesla's Vice President of Business Development Diarmuid O'Connell called the company's competition "little more than appliances" at the Center for Automotive Research's Management Briefing Seminars in Traverse City, MI yesterday. "In essence, [mainstream automakers] delivered little more than appliances," O' Connell said. "Now, appliances are useful. But they tend to be white. They tend to be unemotional." According to Automotive News, O'Connell's main critique is that vehicles like the Nissan Leaf and BMW i3 don't deliver enough performance or range to draw the attention of consumers outside of a small group. The solution, in O'Connell's mind, is more power, more range, more excitement and a lower price – that last point is particularly rich coming from an automaker whose cheapest current offering, the Model S 60, costs $66,000 – although the cheaper Model 3 is on the horizon, way out there, somewhere. But some EVs are better than none, O'Connell added. "On balance, I'm happier that [traditional automakers are] doing these cars than not," O'Connell said. "I just wish they would do them better and faster." O'Connell also used his appearance at the Management Briefing Seminars to launch a volley at the Michigan legislature, blaming its opposition to Tesla's direct-sales model for the lack of available EVs in the Wolverine State. "I think if the Michigan Legislature would allow Tesla to sell cars in Michigan, we could probably address [the lack of available electric cars]," O'Connell said. Related Video:

Yutaka Katayama, 'father of the Z,' dead at 105

Yutaka Katayama, a former Nissan executive credited with being the "father of the Z," has passed away at the age of 105. He died in a Tokyo hospital Thursday as a result of heart failure, his son, Mitsuo, confirmed to the Associated Press. Katayama retired from Nissan in 1977, and for a time, ran the company's US division. He was inducted into the Automotive Hall of Fame in both the US and Japan, and is most notably remembered as being the man who gave life to the original Datsun Z sports car. Within the Z fan club community, where he is known simply as "Mr. K," Katayama is widely revered and respected. "With a love of cars and a flare for promotion, he built the Datsun brand, Nissan's initial brand name in the US, from scratch," the Japanese automaker said on its website last year, according to the Associated Press. Katayama is survived by his wife, four children, 11 grandchildren, and 18 great-grandchildren. Our hearts go out to Mr. K's family, and the entire Z community. News Source: Associated PressImage Credit: Joe Wilssens / AP / Nissan Nissan Automotive History datsun nissan z

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.