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Nissan paint prank involves 'world's cleanest' Leaf

If you want attention, then there's nothing like a good prank to get people looking. Nissan is taking a page from the old Candid Camera playbook to show off a new self-cleaning nano-paint technology called Ultra-Ever Dry. Turns out, when you spill a water-based paint on it, the paint just drips right off. And with enough hidden cameras, you can get the perfect passersby "Oh! Huh?" face on film. Part of the "World's Cleanest Car" campaign that Nissan had at the LA Auto Show, the stunt is meant to highlight the fact that the car is clean (i.e., zero emissions) and also clean (not dirty). Get it? Ha! Yeah, well, that's the joke. It works better on video, which you can see below. While the paint thing is mildly interesting (this isn't a production car, and Ultra-Ever Dry is just an example of what could be coming) we did find it notable that this is the first main Leaf campaign we can think of that promotes the car not as a plug-in vehicle first (remember the polar bear?) but as a car with some wacky cool new tech. Oh, and it happens to plug in. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN'S "SELF-CLEANING LEAF" HITS THE STREETS, THEN THE WEB – "World's cleanest car" to be featured in an innovative social media campaign starting today – NASHVILLE, Tenn. (December 2, 2014) –The "world's cleanest car" is daring its fans to get it dirty. Starting today, Nissan will launch a social media campaign that will include a series of online videos to showcase a zero-emissions Nissan LEAF with self-cleaning nano-paint technology. Created to demonstrate its potential use in future production vehicles, this LEAF is armed with Ultra-Ever Dry® paint to help repel almost any liquid that may come its way. Nissan first introduced the one-of-a-kind LEAF this past April. "The LEAF is already one of the cleanest vehicles around even without this incredibly innovative paint technology; that said, we're not afraid to get our hands dirty to take this to the next level," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. "Getting fans involved via this social media campaign is a fun, creative way to show how the LEAF can stay clean no matter how dirty the world around it may be.

2014 Nissan Versa Note priced from $13,990*

With the 2014 Nissan Versa Note going on sale this month, Nissan has announced the official pricing for its redesigned subcompact hatchback. Commanding a $2,000 premium over the Versa sedan, the new Versa Note will have a starting price of $13,990 (*not including $790 for destination), which is $680 less than the 2012 Versa Hatchback.
The base model is the Versa Note S, but trim levels also include S Plus and SV starting at $15,240 and $15,990, respectively. The S Plus trim will deliver the highest fuel economy - best in class according to Nissan - for the Versa Note thanks to a CVT and active grille shutters, and the SV brings more convenience features like power windows and door locks (that's right, the base models will still get crank windows and manual door locks). Stepping up even further, the SL Package will add push-button starter, backup camera and heated seats for $17,690 while the SL Tech Package tops out at $18,490 with navigation, Nissan's Around View Monitor and Bluetooth. More pricing details for the 2014 Versa Note are posted below in the official press release.

Nissan executive Jun Seki resigns to become president of Nidec

YOKOHAMA, Japan — The executive tasked with leading a recovery at Nissan said he had decided to resign just weeks into his new job, a move that could disrupt the automaker's push to turn the corner on scandal and slumping sales. Jun Seki, Nissan's vice chief operating officer and a former contender for chief executive, told Reuters he was leaving to become the president of Nidec, a Kyoto-based manufacturer of automotive components and precision motors. He will likely depart in January after three decades at Nissan, including a stint heading its China business. "I love Nissan and I feel bad about leaving the turnaround work unfinished, but I am 58 years old, and this is an offer I could not refuse. It's probably my last chance to lead a company too," he said in a brief interview. "It's not about money. In fact, I will take a financial hit since Nissan pays us well," Seki said. He declined to elaborate further. Nissan and Nidec declined to comment. Seeking to roll back some of the costly expansion under ousted chairman Carlos Ghosn, Nissan has embarked on wide-ranging turnaround plan. That plan, which began in April, is now on track to generate a cumulative few hundred billion yen in cost cuts and operational efficiency gains by the year to March 2022, according to two Nissan sources who spoke on condition of anonymity. One hundred billion yen is roughly equal to $915 million (707 million pounds). Adding to concerns about disruption among Nissan's top management, the sources said that Seki, Chief Operating Officer Ashwani Gupta and Chief Executive Makoto Uchida have so far failed to gel as a team after being named to their posts in October. They officially took over on Dec. 1. "There was no instant, cohesive chemistry achieved by those appointments," one of the sources said. Gupta and Uchida were not immediately available for comment. Seki's resignation could further complicate Nissan's relationship with top shareholder Renault SA. Seki recently worked in Paris for a year and was seen as relatively close to the French automaker. PERSUADED IN THE END Asked if he was leaving Nissan because he was passed over for the role of chief executive, Seki said that was not the case but did not elaborate. He and Uchida, most recently the head of the China business, had been seen as top contenders for the CEO job. Reuters reported in September that Uchida was seen as more favored by Renault.