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Nissan Maxima was almost axed

The redesigned 2016 Nissan Maxima goes on sale in early June, but according to Automotive News, this eighth-generation model almost didn't see the light of day. That's the word from Pierre Loing, vice president of North American product planning. "A lot of people assume it was a forgone conclusion that, of course we will continue with another Maxima," Loing told Automotive News. "But frankly, the forgone conclusion at that moment was that there would not be another Maxima." When Loing joined Nissan in 2012, he was tasked with building a case for a new Maxima. The Japanese automaker was focused on making cost-efficient, global platforms, but the Maxima sold almost exclusively in North America. And not in high numbers, either. But Loing says Maxima is an important part of Nissan's history in the United States. The car was introduced in 1981, and Loing says Maxima perhaps has better name recognition than Nissan itself. The company is pleased with its 2016 Maxima. "When I look at this car, I'm proudest of the fact that it's here at all," Takeshi Yamaguchi, former Nissan North America VP of vehicle engineering, told Automotive News. "And on top of that, I'm proud of that fact that we took the Maxima beyond where it was, instead of taking it backward." Related Video:

Nissan considering 200-mile Leaf to take on Chevy Bolt?

With 30,200 units sold, the Nissan Leaf posted its best year ever in the US in 2014. However, Nissan needs to keep looking over its shoulder because the Chevrolet Bolt Concept from the 2015 Detroit Auto Show clearly has success EV in its sights. Chevy claims that for roughly the same price (after incentives) as a Leaf, the future Bolt could offer a 200-mile range. Although, evidence continues to mount that the Japanese brand is hard at work on its next-gen electric hatchback capable of significantly longer driving distances. According to TheDetroitBureau.com, the next Leaf will reportedly debut in about two years and will be offered in a high-output version with 200 miles or more of range. It will all be possible thanks to new lithium-ion batteries with lower weight and higher power density. If accurate, the changes would more than double the model's current EPA-estimated 84-mile range and put the hatchback on sale at roughly the same time as the Bolt's debut, if it happens. "We want to be competitive," said Nissan CEO Carlos Ghosn to TheDetroitBureau.com during the Detroit Auto Show. "It may have even more range." In another speech, he also predicted that the company's EVs would become even more affordable. The statements are hardly a surprise from the company boss. Ghosn is a big proponent of electric power over other zero-emissions alternatives because it is cheaper overall, among other reasons. The latest speculation about battery innovations from the next Leaf actually echoes earlier leaks about the car. Ghosn suggested during a Japanese TV interview that the range could double for the new generation, and an unnamed engineer believed that 250 miles of driving was at least possible. Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: TheDetroitBureau.comImage Credit: Nissan Green Nissan Technology Hatchback Electric Chevy Bolt

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?