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2014 Nissan GT-R squeaks in under $100k*, Murano CrossCabriolet priced, too

Another year, another price hike for the ridiculously awesome Nissan GT-R. When the GT-R was introduced for the 2008 model year, it had a starting price of $69,850, increasing steadily each year up to $96,820 for 2013, and now Nissan has announced that the 2014 GT-R will have a base sticker price of $99,590 (*not including the destination charge, which has not been announced yet).
More than just a simple price hike, the 2014 GT-R gets some upgrades, continuing the model's other longstanding tradition - continuous improvement. While there has been no increase in power, Nissan says the 545-horsepower, twin-turbo V6 now has better response in its mid- and upper-rpm ranges. Nissan has also improved the car's handling, giving it different shock absorbers, springs and a reworked front anti-roll bar, along with "increased body rigidity," though it doesn't specify how the latter is accomplished. The changes are said to lower the coupe's center of gravity and further improve its (already spectacular) handling. A few styling tweaks include the addition of a Premium Interior Package offering hand-stitched red leather seats, a color pattern for the steering wheel on the $109,300 GT-R Black Edition and an engraved aluminum plate showing the owner who built their car's engine.
Along with the announcement of the 2014 GT-R, Nissan also released details for the 2014 Murano CrossCabriolet. The big - but not surprising - news is that Nissan has lowered the price of its slow-selling crossover convertible to $41,995, representing a price drop of just over $2,500. Aside from price, model year changes include two new exterior colors and redesigned 20-inch wheels.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

On Location: 2015 Nissan Micra Cup racecar at Mont-Tremblant

Circuit Mont-Tremblant has an almost mythical aura for North American road racers, and it was the setting for our high speed test of the 2015 Nissan Micra Cup racecar. Nestled in the Laurentian Mountains of Quebec, the course hosted Formula One races in 1968 and 1970, Trans-Am and Can-Am competition in the 1960s and '70s, and more recently a Champ Car event in 2007. In its current configuration, Mont-Tremblant has 15 turns and covers 2.65 miles of rural Quebec about 90 minutes northwest of Montreal. Put simply: It's an excellent venue to test the Micra Cup racer, which is underpinning a spec series in Canada this summer and fall. The cars are outfitted with a Nismo suspension kit, FIA-approved racing seat with a five-point harness, safety cage, upgraded brakes, modified exhaust, and Pirelli low-profile performance tires. The stock 1.6-liter four-cylinder engine with 109 horsepower mated to a five-speed manual is unchanged. It's a cool, misty day when we get behind the wheel of the Micra Cup car. Though we're nervous, Nissan is billing the Micra Cup as a series for nearly anyone, calling it the bridge between karting and more serious racing. We believe that – the Cup car is fairly easy to drive – and our instructor is helpful with tips on the gearing and setting up corners. We finish our laps feeling excited, challenged, and wanting more. As the video above shows, the car is eager to please, and it's a lot of fun to toss around an iconic track.