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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan, Infiniti issue recall for replacement Takata air bags in older models

Nissan and Infiniti are recalling older vehicles that were repaired after collision damage to address problems with Takata replacement air bag inflators that were potentially installed. The overall campaign population is difficult for Nissan to pin down because the only vehicles impacted would be those that Nissan and Infiniti know to have been serviced with the replacement units in question. Officially, the recalled population numbers just 375, but Nissan says more than 18,000 cars could have the defective parts installed.  Drivers of 2001-2003 Nissan Maximas, 2002-2006 Nissan Sentras, 2007-2012 Nissan Versa Sedans/Hatchbacks, 2002-2003 Infiniti QX4s and 2006-2010 Infiniti M35s/M45s that had their vehicles repaired after a collision or theft should be aware that these deadly replacement parts may have been used.  "The potentially affected inflators may have been installed on vehicles after final remedy repair completion under the vehicle recalls as part of a subsequent theft or collision repair," Nissan's notice said. "Vehicles that received the subject parts prior to December 9, 2016, are not affected as they would have been subsequently included in the final remedy recalls and replaced with a final remedy driver and/or passenger air bag inflator. Nissan has identified 18,422 vehicles that may have had these parts installed during service." The air bag inflators in question were inadvertently shipped to service inventory between December 9, 2016 and November 12, 2021 — after the dangers of Takata's inflator design were known to the industry. Notices are already being mailed; owners will be asked to bring their cars in for inspection, and if defective parts are found, they will be replaced.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan Xterra's fate hangs in the balance

The Nissan Xterra might not be long for this world, according to a report from Edmunds. The rugged SUV, which has always been a bit more of a hardcore, purpose-built vehicle than the rest of the Nissan SUV range. But it has also suffered from slowing sales, low fuel economy relative to the competition and general neglect, as Nissan has focused on other offerings in its range.
"There are plans to replace it, there are always plans, (but) I am not sure it will happen. I would say in the next six months to a year," Pierre Loing, vice president of product planning for Nissan Americas told Edmunds. Part of the problem, he added, was that the Xterra is a US-only vehicle, which makes it a hard sell in a world where automakers are increasingly depending on global cars.
Besides the economic forces working against the Xterra, it's just a vehicle that hasn't been a huge sales success of late. Customers are more conscious of fuel economy and a body-on-frame SUV that only nets 16 miles per gallon just isn't good enough; arguably why Nissan barely sold 17,000 units last year. We can hold out hope, as the Xterra remains a fun off-roader that we'd hate to see go, but unless Nissan finds a business case or some global partners, this is a vehicle that is on its last leg.