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To survive in India, a diminished Nissan bets big on a small SUV

NEW DELHI — By any measure, Nissan has had a dreadful run in India. A push to revive its lower-end Datsun brand flopped, sales have slumped 60% over the past five years, and its sole plant in the country is operating way below capacity. But the amount of money and energy that Nissan — battered by scandal and expecting a record $4.5 billion annual operating loss worldwide — will spend to turn its fortunes around in India will hinge on the sales of one vehicle, its new Magnite compact SUV. The SUV may also determine how much heft Nissan will wield as it and alliance partner Renault thrash out their respective roles in the Indian market. Unveiled this month and due to be launched either late this year or early 2021, the Magnite will be Nissan's first new vehicle in India in two years. It's expected to have a 1.0-liter three-cylinder engine with 72 horsepower, and a turbocharged version of that engine making 100 horsepower. It will have features such as an 8-inch touchscreen, cruise control, and a 360-degree camera. Moreover, it will be just one of three Nissan-branded models in the market after two others were pulled in April when tougher emission rules kicked in. "Magnite will buy Nissan a couple of years to figure out a plan for India and the SUV's success will determine whether it invests more or scales down operations," said one source. A second source called the sport-utility vehicle Nissan's "last hope" to revive the brand in India. Japan's No. 2 automaker has, however, no plans to withdraw from India, where it has invested over $800 million, and discussions about strategy are ongoing, the sources said. They were not authorized to speak to media and declined to be identified. The Datsun brand is likely to be phased out as part of a global overhaul, they added. Nissan's only other models in India are three Datsun cars. Nissan said in a statement to Reuters it is committed to the Indian market and has a well-defined strategy for "a sustainable and profitable business". It declined to comment on sales goals for the Magnite.   Who will lead? Nissan's internal plans call for sales of 1,500 to 2,000 Magnites a month, the first source said — which if realized would exceed the average India monthly sales it achieved last business year with seven models. The SUV will be priced "aggressively," the sources said without elaborating.

Ghosn's legacy: one of the auto industry's most effective execs

"Bob Lutz ... estimated that carrying out the Nissan operation would be the equivalent, for Renault, of putting $5 billion in a container ship and sinking it in the middle of the ocean." So wrote Carlos Ghosn in "SHIFT: Inside Nissan's Historic Revival," which was published in the U.S. in late 2004. Two points about that observation: It is in keeping with Lutz's "Often wrong but never in doubt." It shows that Ghosn is a remarkable executive, given that he was able to take Nissan from the edge of financial oblivion to one of the foremost automotive companies (although with alliance partners Renault and, more recently, Mitsubishi). In 1999, Ghosn created what was named the "Nissan Revival Plan." It could have just as well been called the "Nissan Resuscitation Plan." Things were that bad. Now Ghosn is in the midst of legal trouble, accused of financial improprieties of some sort. There is no indication that this is at anything near the scale of what happened at Volkswagen Group. There's malfeasance. And then there's malfeasance. It is likely that this is going to be the end of Ghosn's career, but at age 64, and as a man who has spent nearly the past quarter-century essentially on airplanes, it is probably a good time to leave the stage. What his next act will be — to court or even prison — is an open question. But arguably, Ghosn's performance in the transformation of Nissan and Renault, which also needed some strong medicine to keep it from collapse in the early '00s (although one suspects that the French government would have done its damnedest to keep it propped up), makes him one of the all-time most-notable executives in the auto industry. Ghosn closed plants in both France and Japan and he worked to dismantle the Nissan keiretsu network of interlocked companies, things that were absolutely unthinkable. He established plans with stretch goals in their titles, like the "20 Billion Franc Cost-Reduction Plan," and worked with his people to achieve them, despite the pushback that seemed to come along with the announcement of the plan. As in, as he recalled in SHIFT, "Some people said, 'He's off the deep end. He's raving mad. Doesn't he know that at Renault you set the most conservative goals possible so you can be certain to reach them?' My answer to that sort of thinking was 'You're going to get what you ask for. If you set the bar too low, you'll be a low-level performance.

Nissan rolls out updated Juke-R 2.0 at Goodwood

If you thought the original Nissan Juke-R was badass, just check out this latest version. Called the Juke-R 2.0, it's making its debut as promised this weekend at the Goodwood Festival of Speed, packing a series of upgrades to make it even more potent than the original version. And not the least of those is a new, 600-horsepower engine. For those who don't recall, Nissan first launched the Juke-R four years ago – the year after the production Juke first hit the market. The idea was to cross-breed the little crossover with a GT-R and create what was billed as the world's first crossover supercar. Version 2.0 takes the idea even further. In place of the 545-horsepower twin-turbo V6 from the GT-R available at the time it was built, the Juke-R 2.0 packs the upgraded 600-horsepower engine from the GT-R Nismo. It also incorporates the enhancements applied to the facelifted Juke revealed last year, including its revised lighting and bodywork. Only the Juke-R 2.0 also features entirely new bumpers front and rear, wheel arches, side sills, and more, all crafted from carbon fiber and coated in matte black. Nissan isn't saying exactly what she'll do. Considering, however, that the existing version could sprint from a standstill to 60 in three seconds flat, the added power could only make it even quicker. Le Mans driver Jann Mardenborough will be driving up the hill at Goodwood, and we doubt it'll take him much time at all to reach the top. THE NISSAN JUKE-R GETS AN EXCITING UPGRADE - INTRODUCING THE JUKE-R 2.0 - Nissan upgrades its legendary original Juke-R Crossover supercar - The Juke-R 2.0 concept makes its global dynamic debut at Goodwood Festival of Speed (26-28 June in the UK) - Drawing on impressive performance from the GT-R, the Juke-R 2.0 will reach 600bhp - LM P1 driver and GT Academy winner Jann Mardenborough to showcase the Juke-R 2.0 up the famous Goodwood hill - Launched this Summer to kick start the fifth anniversary of the Nissan Juke The birth of the Nissan Juke-R set a benchmark in 2011 as the world's first Crossover supercar, marrying Nissan's innovative Juke with the engine and running gear from the legendary Nissan GT-R - the brand's flagship sportscar. Now four years on, Juke-R has been given an exciting upgrade to reflect the latest model of the Juke coupled with even more power and bolder styling - welcome the Juke-R 2.0.