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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

First new Datsun in decade sketched, set for Indian reveal

Nissan's Datsun nameplate revival will begin with two models bound for the Indian market. Nissan has released sketches of a five-door hatchback based on the Micra (codenamed K2) and a top-down view of a hood that could potentially be from a sedan.
The company's press release says all will be revealed on July 15 in New Delhi, India. The Datsun lineup will be first offered in 2014 to that country's ride-deprived residents as well as Indonesia and Russia. Later in 2014, South Africa will join the list.
We've heard Nissan plans for Datsuns to share platforms with company-owned Lada. In January, we heard the projected price tag could be around $3,000 USD to compete with Chinese imports. The official press release (which can be read in full below) says nothing about either of these reports, however.

Nissan GT Academy: Living the dream

When I first met Nicolas Hammann, he was beaming, as though he still could hardly believe this was his life now. He's a young guy, almost 22 years old. He grew up in Elkhart Lake, WI, doing some karting and road racing when he could. Just last year, he was at UNC Charlotte working toward a degree in mechanical engineering as a way to stay around cars in the future. Then he qualified for GT Academy. Jump ahead to January 2015, and Nic is in his first pro race, the 24 Hours of Dubai, representing Nissan behind the wheel of a GT-R GT3. And now he's here at the 2015 GT Academy Finals in Nashville, TN, acting as a sort of ambassador from the other side of the challenge – an example of what each of these guys hopes to achieve. After this, he's off to race at Lime Rock in the Continental Tire Sports Car Challenge. After that, back to his home turf at Road America. Nicolas Hammann's dream of becoming a pro racer has come true. The GT Academy National Finals are made up of four parts, equally weighted. Within each program, though, there is room for interpretation - a gray area where those in charge can make judgment calls about character and whatnot. On the first day, the competitors take part in a Gran Turismo 6 tournament, as well as a PR test. Day two is made up of a grueling physical challenge and a driving test behind the wheel of an actual car. The virtual racing takes place in a single room with multiple "sleds" — console setups with a built-in screen, Thrustmaster T500 force feedback steering wheel, and a pedal set. It is particularly balmy in Nashville during the first day of Finals, and all of the equipment — including a setup to livestream the competition on Twitch TV — makes the room uncomfortably hot. In this first part of the competition, drivers score points based on their finishing positions over a series of four rounds per group. Scrutineers look on to make sure everyone is playing above board. Between rounds, the individual competitors go before a panel of Nissan reps for the PR test, and they are asked a series of predetermined questions (with room for improvisation, of course). While the answers themselves provide some useful information about the competitor, it's the way they compose themselves that's really under inspection during this segment. After all, whoever goes on to race will be representing Nissan, Sony, and the country on a global stage. The longer a competitor is in the room the better, I'm told by the Nissan folks.