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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Nissan working on bringing bizarro BladeGlider to dealerships?

It's a rare thing for pie-in-the-sky concepts to make production relatively unmolested. Edges are usually softened, mirrors made bigger and wheels shrunken into something that will be less backbreaking and easier to see out of on public roads. And while the essence of many concepts can still find their way into production, the wackier parts found in their concept forms often end up as nothing more than flights of fancy.
That makes news of the strange Nissan BladeGlider being considered for production rather interesting. You'll recall that the BladeGlider Concept debuted in November at the 2013 Tokyo Motor Show, featuring a McLaren-esque three-seat V layout, an electric drivetrain and a narrow front track like the DeltaWing and ZEOD RC. Understandably, perhaps, Nissan has been touting it as "reinventing the performance car." Everything about it screamed "concept."
Now comes word from Car in the UK that the car may actually make it to production. Quoting Nissan vice president Andy Palmer, "It's in our mid-term plan." "Our intention is to do it," he says. Now, Palmer has plenty of sway, but this should hardly be taken as an absolute confirmation that the triangle-shaped car would be coming. It is, however, a very promising sign. Palmer evidently sees the BladeGlider as a way to cajole young people into becoming car enthusiasts, which suggests Nissan might try to make it inexpensive. Alternatively, the BladeGlider could form the basis of a small-volume racecar, but it isn't clear what racing organization would have it.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai