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Nissan exec Andy Palmer derides Toyobaru coupes as 'midlife crisis' cars

Andy Palmer, Nissan's executive vice president, does not like the Scion FR-S or Subaru BRZ. To us, that's like saying you enjoy barbecuing puppies, but we'll let him slide, because his statements about the Toyobaru twins are much, much more than just idle trash talk.
Speaking to Motor Trend's Nate Martinez, Palmer said, "Do we have any competitors [in the small, rear-drive coupe segment]? Are you talking about the Subaru [BRZ]? It was a car designed for a 50-year-old. It's for a midlife crisis. That's not what we do." Strong words, but what followed was even better.
"Are you coming to the Tokyo Motor Show? You'll see the answer to the midlife crisis. Except it won't be for the midlife crisis." So, if you were wondering whether Nissan is working on a competitor to the Scion FR-S and Subaru BRZ, the answer seems to be a resounding "yes."

48-MPG Nissan X-Trail Hybrid comes to Japan

Next month, Nissan will start selling a hybrid version of its X-Trail compact crossover in Japan. While the Japanese automaker is touting all the bells and whistles like "Intelligent Parking Assist," the model really makes its mark in fuel economy figures. The marquee number is 20.6 kilometers per liter, or about 48 miles per gallon. This is using the more lenient Japanese driving cycle, but it's still something to be proud of. The model also delivers more torque than that typically generated by a 2.5-liter engine while cutting nitrogen oxide emissions by 75 percent relative to the standard gas-powered version. In fact, the X-Trail Hybrid will generate tax exemptions because of its high fuel economy. The model's price in Japan will range from about $23,300 for the base two-wheel-drive version to about $27,000 for the top-of-the-line all-wheel-drive version. The Nissan X-Trail Hybrid goes on sale in Japan May 13. We'd first reported on the X-Trail when it was unveiled at the Frankfurt Motor Show in September 2013, noting at the time that the car's styling was identical to that of the Nissan Rogue. Take a look at Nissan's press release for the X-Trail is available below. Nissan Releases New X-TRAIL HYBRID YOKOHAMA, Japan (April 7, 2015) - Nissan Motor Co., Ltd. today announced the launch of the new Nissan X-Trail Hybrid, which goes on sale on May 13, 2015 at Nissan dealers throughout Japan. The current generation X-Trail has garnered good reviews from customers for its excellent driving performance, realized by features such as its ALL MODE 4X4-i system and advanced chassis control technologies that have been adopted as world-firsts – as well as a variety of safety features such as Emergency Brake and Around View Monitor with Intelligent Parking Assist. Equipped with the 2.0-liter MR20DD hybrid engine that enables both driving and environmental performance, the new X-Trail Hybrid delivers a comfortable driving experience with its powerful acceleration and remarkable quietness, which eclipse those of typical 2.5-liter gasoline engines. In addition, all the grades achieve tax exemptions. In addition, the new X-Trail Hybrid will have Forward Emergency Braking as standard equipment, expanding its safety technology features. Nissan is planning to introduce Forward Emergency Braking as standard on major models in Japan, by the end of autumn 2015.

Nissan had to re-edit this commercial two times to placate Aussie ad watchdog [w/poll]

Nissan recently aired a commercial in Australia for its Pulsar SSS hatchback - think of it as a five-door relative of our Sentra - in which a couple is seen hastily making their way to the hospital ahead of giving birth. But the ad you can watch now isn't the same ad that aired originally - in fact, Nissan had to re-edit the commercial twice before the Australian Advertising Standards Bureau (ASB) would accept it.
According to Go Auto, the original ad received complaints that it depicted unsafe and reckless driving, including speeding, following cars too closely and screeching to a halt upon arriving at the hospital. One of the complaints reportedly read: "The advertisement promotes driving behavior (rapid acceleration/deceleration/changes of direction) that is counter to sound medical advice regarding the carriage of heavily pregnant women in motor vehicles."
In the first edit, Nissan lowered the vehicle's engine noise, removed the woman's speech urging the man to drive faster ("Go, go, go!") and inserted a disclaimer that read "Filmed under controlled conditions," according to Go Auto, but all of that still wasn't enough to appease the ASB.