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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

2015 Nissan Murano to hit the stage in NY

When the Nissan Murano launched in the early-2000s it was one of the first crossovers to eschew truck-like looks in favor of more sporty styling. For the third generation, Nissan is rumored to be taking the CUV's design even farther with inspiration from the wild Resonance concept that debuted at the 2013 Detroit Auto Show. According to Edmunds, Nissan will unveil the next-generation, 2015 Murano and an unnamed concept at the New York Auto Show in April.
The new Murano will go on sale this fall on the same front-wheel drive platform as the Altima, Pathfinder and next-gen Maxima. Its size will be roughly unchanged compared to the current model, and there won't be a seven-seater option. Nissan spokesman Dan Bedore told Edmunds that it already offers "three rows in the Rogue as an option and three rows in the Pathfinder for everything. We don't need another three-row crossover." There will also be a rumored hybrid version using the Pathfinder's supercharged 2.5-liter four-cylinder engine, a 22-horsepower electric motor and lithium-ion battery. To disappoint the dozen people who will miss it, the much-maligned Murano CrossCabriolet will not make it to the third generation. Let's all shed a tear.

Recharge Wrap-up: Comparing Nissan Leaf performance by climate, natural gas iffy for trucks

A new Carnegie Mellon University study looks at the effects of regional climate variations on the Nissan Leaf. The study shows (unsurprisingly) that the ambient temperatures of different regions have effects on battery performance and the use of climate control, both of which affect range. Efficiency and grid mix determine regional differences in emissions per mile. CMU enumerated many of the differences in performance across the US. For instance, on the coldest day of the year, maximum range can be 70 miles on the Pacific Coast, while it is less than 45 miles in the Upper Midwest. These differences in efficiency can also affect adoption patterns. Read more at Green Car Congress. Battery charger manufacturer CTEK has licensed WiTricity wireless charging technology. CTEK looks to commercialize the wireless power transfer tech for use with electric vehicle batteries, making the "plug-in" aspect of EV charging unnecessary. WiTricity's charging technology stands out for its ability for distance charging via magnetic near field. "We are excited to be on the forefront of the next generation of battery charging products for consumers and industry, and look forward to leveraging WiTricity's ground-breaking technology to bring a new level of convenience and ease of use to market," says CTEK CEO Jon Lind. Wireless charging is convenient for the public, but also especially useful for emergency vehicles, which need to be ready at a moment's notice but also keep electrical systems online while the car is parked. Read more at Green Car Congress or at the WiTricity website. Switching heavy trucking fleets from diesel to natural gas could make economic sense, but the environmental benefits aren't as certain, according to a new study from UC Davis and Rice University. Certain regions - particularly California, the Great Lakes and mid-Atlantic regions - could benefit from the switch with minimal investment. "But to have an environmental advantage for reducing greenhouse gas emissions would take significant policy intervention," says Amy Myers Jaffe, executive director for Energy and Sustainability at UC Davis. This would mean stricter efficiency standards for natural gas trucks, as well as stronger regulations for methane leakage. Read more in the press release from UC Davis below.