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Self-driving Mitsubishis could use adapted missile technology
Thu, Mar 31 2016Mitsubishi is a big company made up of many different divisions and subsidiaries. Yeah, we tend to focus on Mitsubishi Motors, but the sprawling company also manufactures steel, builds televisions – we all knew someone in the 1990s with a hulking Mitsubishi "big screen" – and even screws together fighter jets and the missiles they carry. According to a report from Automotive News Europe, Mitsubishi Motors is hoping to leverage the capabilities of its sister companies to catch up to the competition and get driverless cars on the road by 2020. That means adapting millimeter-wave radars, sensors, and cameras built for missiles to automotive uses. As Mitsubishi sees it, having the development work done on this tech – albeit for a radically different application – gives it a big advantage over the competition. "All we have to do is to put together the components that we already have," Katsumi Adachi, the chief engineer for Mitsu's auto equipment division, told ANE. "None of our competitors have such a wide array of capabilities." As ANE goes on to explain with the help of Tokyo-based IHS analyst Goro Tanamachi, this is no plug-and-play application. That's largely because of the different economics of the automotive and defense industries. In the former, the bean counters have a tremendous say. There are cuts and cost reductions and all sorts of other stuff designed to maximize profit margins. The defense industry, though, is the land of sparing no expense – that, according to Tanamachi-san, could make adapting missile tech to autonomous vehicles a possible, but potentially very pricey proposition. "Cost-cutting requests are much more severe in autos than aerospace," Tanamachi-san told ANE. "I wonder if it's possible for them to bring down the cost of the systems to the levels manufacturers can use for cheap, low-end cars." Related Video: X
Mitsubishi hopes you'll trade driving data for a cheaper oil change
Sat, Jul 7 2018Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:
Junkyard Gem: 2006 Mitsubishi Raider
Sat, May 2 2020When I'm scouring the rows of a big, fast-inventory-turnover vehicle boneyard for fascinating examples of automotive history, I keep strange examples of badge engineering at the top of my shopping list. Subarus with Saab emblems, Isuzus with Acura emblems, Hyundais with Mitsubishi emblems, Austins with Nash emblems, Mazdas with Mercury emblems, all the vehicles that sprang into existence because Carmaker A wanted to fill a vacant slot in the showrooms and Carmaker B proved willing to offer a vehicle that fit that slot. While I have yet to unearth a discarded Suzuki Equator pickup, I've found this truck with a far more convoluted model-name history: a 2006 Mitsubishi Raider in Phoenix. Chrysler sold rebadged Mitsubishis over here for decades, beginning with the Dodge Colt in the 1971 model year. Trucks joined the mix in the middle 1970s, with the Plymouth Arrow and then the Dodge D-50/Ram 50 pickups. The Dodge-ized Mitsubishi pickups soon faced competition from their Mitsubishi-badged twins, in the form of the Mighty Max, and then Chrysler began selling first-generation Mitsubishi Monteros with Dodge badging. That truck became the Dodge Raider, available with "Imported for Dodge" emblems in North America for the 1987 through 1989 model years. Raider owners loved their tough little SUVs every bit as much as Montero owners loved theirs, and so the Raider name continued — decades later — to have positive connotations in the world of Dodge and Mitsubishi truck owners. So, when the American outpost of the Mitsubishi Empire needed a pickup to offer in their showrooms (the Mighty Max having been axed in 1996), they turned to their friends at Chrysler and the Dodge Dakota pickup. With some new bodywork and tough-looking Raider badges, the Dodge/Mitsubishi Raider circle had been closed. Raider sales began in 2005 for the 2006 model year. Sales numbers proved disappointing, and 2009 was the last year for the Raider. This one got crashed hard, then picked over for mechanical goodies by Dakota owners. You won't find many pickups this new with manual transmissions, but this one had one. The engine is long gone, but would have been an American Motors-developed 4.7-liter V8 or 3.7-liter V6. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. With Dodge going murderously macho with their ads last decade, Mitsubishi had no choice but to follow that formula with the Raider. Related Video:

