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Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

Mini Aceman battery-electric concept previews new crossover

In March, Car magazine said the former Mini Paceman crossover would return as an electric crossover for the 2024 model year. A month later, Autocar laid out a rundown of coming, all-new Mini range that would include a new EV crossover under the Clubman at the top of the range and sport a "much more radical design." Last month, Mini teased a battery-electric CUV concept "for the premium small-car segment." Thanks to a teaser vid on Mini's Instagram page, we know that concept is called the Aceman and it will debut on Wednesday in Europe. The name is no accident, lending credence that we'll be seeing a preview of design elements found on the future Paceman.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Brand design chief Oliver Heilmer has said "Purely electrically powered models from Mini give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that Mini is renowned for." From the video, some details will blend old and new as in taillights with a pixelated display that can form the familiar Union Jack motif as well as other glyphs. The light design continues up front, with a grille and perhaps headlights putting on illuminated displays with even more capability. Other details will be all new, like the near-frameless side mirrors. Such features could be the charismatic part of a design language called Charismatic Simplicity. It's possible this is expressed in the cabin with a touchscreen display in Mini's traditional circular, dash-mounted gauge cluster.   The simplicity part will be in more restrained trimming, such as leather-free cabins and far less chrome garnish. If the automaker uses the reveal as more than a visual exercise, we might find out about the new electric powertrains jointly developed by BMW and Great Wall. There's rumored to be a 40-kWh battery pack able to power a 185-mile range, and a 50-kWh pack good for 250 miles; those are likely WLTP figures. The coming electric range will be built in China and exported to global markets.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.