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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2024 Mini Countryman SE caught undisguised in spy photos

Mini’s security for its photo shoots of new vehicles is, in a word, poor. One of our spy shooters just caught the all-new Mini Countryman SE completely undisguised on what looks to be a shoot somewhere in Los Angeles. It was only a short time ago that the new Mini Cooper SE was caught in a similar manner, no camouflage to be seen whatsoever. ItÂ’s almost too coincidental to be true, frankly. Is Mini trying to drum up hype by “leaking” the designs before weÂ’re supposed to see them? Or is this just a factor of poor security as we originally surmised? Regardless, these photos mean that we get to see the bigger, new electric Countryman SE in all its glory ahead of the official reveal. The Countryman was never a small Mini, but it sure does appear to be getting bigger with this generation. Its windshield and rear window are more raked than before, but itÂ’s still retaining the boxy look weÂ’re accustomed to. Its front end features some bold, new headlights, and its grille wears the green “S” logo that the Mini SE also wears. The wheels, while not as wild-looking as the current Cooper SE, still feature some rather distinctive blade-like spokes that match much of the carÂ’s decorative trim. A silver blade with “ALL4” written on it sits in the window between the C and D pillars, and it cuts into the roof, accentuating the step down in the roof as it arcs rearward. A long spoiler hangs off the rear, and the hatch has a slab-sided appearance to it. The rear taillights are unique and stand vertically on the wraparound rear fenders. “Countryman” is spelled out in large letters, and since this is an EV, thereÂ’s no exhaust poking out the rear end. Other small touches weÂ’ll point out include the patterned fender cladding that adds some styling in a place that usually doesnÂ’t have much. ItÂ’s also sporting new door handles that sit flush with the doors as opposed to handles that poke out, similar to new BMW models and the Cooper SE spied a couple of weeks ago. Mini has already released a few powertrain specs, and since we know this car pictured is an ALL4 model, we already know itÂ’s sporting a dual-motor setup rated for 313 combined horsepower. Range is said to be about 280 miles on the WLTP cycle, but that will be less in EPA testing. A lower-power, single-motor FWD model called the Countryman E will also be available with 191 horsepower.

Mini confirms the Clubman won't return for a third generation

Mini is in the process of overhauling its range, and it unveiled the new Cooper hatchback and the third-generation Countryman at the 2023 Munich auto show. While additional models are in the pipeline, the BMW-owned brand has confirmed that the Clubman wagon won't return. "I wouldn't say the space is filled, but we will not have a Clubman," company boss Stefanie Wurst told Top Gear. She added that the brand will instead focus on crossovers and SUVs. "The Aceman is a smaller concept, but I think the five-door space (if not the six-door) is filled well by the Countryman and the Aceman. If you look at the sales numbers worldwide, the Countryman doubles the Clubman," she added. Her argument holds water: broadly speaking, buyers in the United States and in China — two very important markets for Mini — prefer crossovers and SUVs over station wagons by a significant margin. Even in Europe, where the wagon held its ground for much longer than elsewhere, the fight is seemingly lost: new SUV sales grew by 23% during the first half of 2023, and the body style now accounts for over half of the market with a share of 51%. It's the first time this has happened. In contrast, that figure stood at 48% during the first half of 2022. If the name Aceman doesn't ring a bell, it's likely because the model hasn't made its debut yet. It's due out in the coming months as a small crossover positioned below the new Countryman and offered exclusively with an electric powertrain. It was previewed by a concept in July 2022, and spy shots taken later that year suggest that its exterior design won't significantly change as it transitions to a production model. Pour one out for the Clubman, then, and act fast if you want to put a new one in your garage. Mini unveiled a Final Edition model (pictured) that's limited to less than 100 units for the American market, highly equipped, and priced at nearly $50,000 in April 2023. While you're at it, pour one out for the manual transmission: Mini has previously confirmed that it's also ditching the stick-shift as part of its line-up overhaul. Featured Gallery 2023 Mini Clubman Final Edition View 35 Photos MINI Wagon