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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2021 Mini Countryman gets a light update inside and out

Well that didn't take long. We got a glimpse of the refreshed 2021 Mini Countryman last week, and now it has been fully revealed. Sure enough, it's a light makeover of the current model, bringing it up to date with the rest of the lineup. The major changes to the Countryman are on the exterior. The front and rear bumpers have been thoroughly redesigned. At the front, there's only one main grille opening, flanked by small slots at either end. The round foglights sit on each side of the grille as part of a black plastic surround. The rear bumper is now entirely body color, and can feature a prominent skid plate-style panel. The 2021 Countryman also gets standard LED headlights, fog lights and taillights. The latter now have the Union Jack design shared with every other Mini model. The S models have a new mesh grille, too. Two new exterior colors have been added, White Silver and Sage Green, as has a Piano Black exterior trim that colors all the chrome on the outside in black. Inside, the Countryman gets a revamped center display surround with touch-sensitive shortcut buttons and flush fitting hazard light and driver aid buttons. A version of the Mini Cooper SE electric car's instruments with 5-inch display is now an option. Two new interior leather colors are added, Indigo Blue and Malt Brown, both of which have their colors extended to the lower plastics on the doors and dash. Mechanically, the Countryman is carryover. The base Cooper gets a 134-horsepower turbocharged three-cylinder. The Cooper S gets a 189-horsepower turbocharged four-cylinder. The John Cooper Works gets 301 horsepower from a turbo four-cylinder. The Cooper SE plug-in hybrid combines the three-cylinder with an electric motor to get 224 horsepower. Range and fuel economy for the latter hasn't officially been announced, but it's likely to match the current model's 18-mile range and 29 mpg combined fuel economy for gas only. The Cooper and Cooper S are available with front-wheel drive and a 7-speed dual-clutch transmission or all-wheel drive with an 8-speed automatic. The John Cooper Works comes only with all-wheel drive and an 8-speed automatic, while the hybrid comes with all-wheel-drive and a 6-speed automatic. The updated Mini Countryman is expected to go on sale this summer. Pricing and fuel economy will be available closer to the on-sale date. Related Video:

2025 Mini Cooper interior reveals minimalist retro design, massive circular screen

Mini just dropped a teaser for its 2025 Cooper, and it’s all about the new interior. And while Mini might be calling this a teaser, itÂ’s essentially a full, visual reveal of the new CooperÂ’s insides. The changes and updates are everywhere, as this new Mini shares practically nothing with the outgoing model. Its new centerpiece is a massive, circular display that appears to be showing off new infotainment system software. All of your vital information is housed within this huge screen. We can see the gear selection, electric range, power meter, navigation hub and media player all in the middle and top half of the screen. On the bottom corners are temperature control dials, and in the bottom middle is a row of shortcut icons that will presumably pull up larger menus of those items. The traditional instrument cluster is gone, but Mini has integrated a pop-up glass HUD display in its place, so youÂ’ll thankfully still have a lot of the important items right in front of your face. Just below the center screen is what Mini calls the “toggle bar.” It houses switches and knobs for things like selecting a gear, turning the car on and off and the various drive modes. Quick toggles for the defrosters and the hazards sit here, too. Interestingly, the steering wheel has more buttons than the center console, and the steering wheel itself is a new design. YouÂ’ll notice the strap-like third bottom “spoke” of the wheel and the ultra-chunky top part of the wheel — Mini says itÂ’s smaller in diameter than the current wheel, too. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Minimalism dominates the rest of the interior. The dashboard is simple with a basic upswept look, but itÂ’s augmented with fancy lights and animations that play through the fabric. Mini designed a horizontal air vent that integrates beautifully with the new dash, too. As for the doors, the materials look upscale and the armrest looks comfortable. We canÂ’t see the whole center console, but a pair of USB Type-C charge ports are positioned up front with a wireless phone charger right there, too. A pair of cupholders sit aft of this, and thereÂ’s no BMW iDrive knob to be seen.  As you can see from the video (above) where the original Mini interior morphs into the new one, the designersÂ’ inspiration for the 2025 model is fairly clear. Pare back, and bring the retro vibes in a digital way.