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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

David Brown Automotive remasters classic Mini at maxi price

Just days ago, we reported that the British small-scale maker of luxurious, Aston Martin inspired coupes, David Brown Automotive, was about to introduce a new, cheaper vehicle positioned under its exquisitely priced Speedback GT model. Since the Jaguar-based Speedback GT costs a significant $753,000, there's quite a bit of room underneath it to introduce a more modest means of transport, without cheapening out. Now, details of the car, dubbed "Project 2," have surfaced, and it's quite a surprise. What David Brown Automotive has come up with is a "remastered," rethought classic Mini. While the car looks just like a Mini at a passing glance, the body panels along with the chassis are new, and the car has been given a smoothening. All the body seams that were commonplace on the classic original have been rounded off, and the interior is a custom job complete with plentiful leather and Pioneer touchscreen. The new dashboard is a little closer to Japanese retro cars than either the classic Mini or the current, BMW-made equivalent. The drivetrain remains the trusted 1,275cc original along with a four-speed gearbox; both are reconditioned units instead of box-fresh ones, but they feature brand-new parts. There's 79 horsepower on offer, which is plenty of poke for a Mini. Each of the cars will take about 1,000 hours to make, by hand. The plan is to build 100-200 of these Mini re-creations per year, at David Brown's new facility in Silverstone, England. In two years, only 11 Speedbacks have been built, so the Mini should create a bit more buzz at the workshop. But the price? Starting from $62,000 at current rates, going all the way to $86,000 if you want one with all the trimmings. A lot for a Mini, but it's going to be special. Related Video:

Mini marks International Women's Day with Pat Moss Edition

Mini is celebrating International Women's Day with a new Pat Moss Edition package for the 2023 Mini Cooper. Moss was the first driver to win an international rally behind the wheel of a car wearing the Mini badge when she took first place in the Tulip Rally — from Noordwijk in the Netherlands to the French Riviera and back again — in 1962.  "This special edition not only commemorates the launch of MINIÂ’s extraordinary sporting career, but it also marks a pioneering achievement for women in motorsports," Mini said in its announcement. "Success in the Netherlands turned the classic Mini, Pat Moss and her co-driver Ann Wisdom into enduring heroines in a discipline otherwise dominated by both significantly larger vehicles, and male driving teams." Moss was the sister of Stirling Moss; she died in 2008. This appearance package includes Pat Moss signature decals on the front bumper (where Moss originally signed the car after one of its rally victories) and dash, stylized tulips integrated into the side markers, sill plates, steering wheel and wheel center caps, a fender decal detailing the Tulip Rally course and a decal on the hood commemorating the original rally victor's registration number.  To the left of the wheel, there's another decal on the dash which might at first appear to be a stylized picket fence, but it's actually meant to look like pistons moving up and down, arranged to look like the letters "M" and "W" for "Moss" and "Wisdom."  Globally, Mini will offer the Pat Moss Edition on the Cooper S Hardtop 2-door, a Cooper S Hardtop 4-door, and a John Cooper Works Hardtop, but only the JCW will be an option for U.S. customers. Pricing will be available closer to launch, we're told, but the Pat Moss edition is limited to just 800 units worldwide and given that it's based on the JCW's existing Iconic trim, which starts at about $40,000, it won't be cheap.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.