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2014 Mini Cooper goes to the dogs

We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.

Mini Convertible will reportedly close its top for the final time in 2024

Mini will cancel the droptop version of the Hardtop after three generations, according to a recent report. The Convertible competes in a shrinking segment of the market, so it's one of the brand's slowest-selling nameplates. Production of the current-generation Convertible (pictured) is scheduled to end in February 2024, Automotive News learned from unnamed supplier sources, and the model will not spawn a direct replacement. Mini hasn't confirmed the report, but it's credible because the firm sold only 4,031 units of the Convertible in the United States, one of the largest droptop markets in the world, in 2019, a 25% drop compared to 2018. Global sales totaled 30,426 last year, the publication reported, a not-insignificant 14% drop compared to 2016's results. Motorists who want a convertible Mini may not be entirely out of luck. While it doesn't sound like the head-turning Superleggera Vision concept unveiled in 2014 will reach production, the BMW-owned brand hasn't given up on the idea of launching a standalone sports car that could arrive as a mid-engined roadster. It would likely be electric, like we previously reported, and it hasn't been approved for production yet. Mini has more pressing issues to deal with. Global sales fell by 4.1% in 2019 as motorists in all markets flock around crossovers. As a remedy, executives confirmed they've delayed the launch of the next-generation Hardtop, which will again wear a retro-inspired design but rely largely on technology to offer motorists a simpler, cleaner-looking interior. In the meantime, the company is reportedly developing a pair of crossovers that will allow it to plant a stake in key segments of the market. One, which could revive the Paceman name, will arrive as an electric model developed jointly with China-based Great Wall Motors and built locally. Possibly named Traveller, the second will be a more conventional SUV aimed largely at the American market and neatly positioned between BMW's X1 and X3 in terms of size. It will ride on the German firm's modular CLAR platform, which underpins cars like the 3 Series. Expanding the range while investing in new technologies, like electrification and autonomy, requires a huge amount of resources. In turn, these expenditures make the Convertible's business case even more challenging. If the report is accurate, the Convertible will stick around for about 3 1/2 more years, so it might receive a handful of updates before it closes its top for the final time.

2024 Mini Hardtop has fun in the snow before its unveiling

Mini is nearly ready to unveil the first member of the next-generation Hardtop family. It will introduce the two-door hatchback variant in 2022, and it released official spy shots showing a test mule in a frozen part of Sweden to give us a better idea of what to expect from the car. The BMW-owned firm stresses that the prototype shown on frigid Swedish roads is fully electric, though it stopped short of publishing any technical details. We're expecting that the plucky little hatchback will offer users more horsepower and more range than the current Cooper SE. And, there's no word yet on whether the line-up will include versions powered by an internal-combustion engine for buyers who are not interested in going electric. We've reached out to the company for more information, and we'll update this story if we learn more. It's clear that the next Hardtop’s proportions havenÂ’t significantly changed; it remains recognizable as a member of the Mini line-up, but designers have reimagined many key styling cues. Spy shots of a completely camouflage-free prototype taken in December 2021 reveal evolutionary updates made to the front end and a reimagined rear end characterized by angular lights connected by a black piece of trim. At first glance, it looks like the modern-day Mini is in for the biggest makeover since BMW rebooted the model at the turn of the millennium. More details about the next-generation Mini Hardtop will emerge in the coming months, and we expect to see the model make its debut before the end of 2022. It will later be joined by a four-door hatchback and a two-door convertible (Mini has confirmed it wonÂ’t leave the drop-top segment). Meanwhile, the company is sending off the current Hardtop by releasing a number of design-led limited-edition models. While the Hardtop stands proud as the car that MiniÂ’s image is pegged on, the segment of the market that it competes in is shrinking on a regular basis. Buyers prefer crossovers to hatchbacks, even across the pond. To that end, Mini is also working on the next-generation Countryman — which could be its biggest and most powerful model — and it announced plans to show a new crossover concept in 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2024 Mini Hardtop, official spy shots View 23 Photos Green MINI Hatchback Electric