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BMW-designed Mini Cooper celebrates its 20th birthday

Mini is celebrating a major milestone. It unveiled the original Cooper Hardtop 20 years ago at the 2000 edition of the Paris auto show. More than merely a new car, this retro-styled hatchback laid the foundations for the entire brand. Its predecessors sometimes wore Mini emblems, but they were always sold by various companies including Austin, Morris, Rover, and, through a licensing deal, Innocenti. The name didn't officially denote a standalone carmaker until the hatchback was presented to the public in the French capital two decades ago. The decision to make Mini a brand came from executives at the top of BMW, which purchased England-based MG-Rover in 1994. Developing a Mini for the 21st century was a Herculean task. Releasing an evolution of the original car, which made its debut in 1959, was completely out of the question; it had outlived its expiration date by decades, and was a fossil in automotive terms. The new model had to be designed on a blank slate. And yet, the development team decided it still needed to look like a Mini, and it also had to drive like one. After experimenting with several concepts, like the futuristic ACV30 (pictured below) shown in 1997, designers settled on a basic set of guidelines. 1997 Mini ACV30 concept View 4 Photos According to Mini, the project brief stated the 21st-century model needed to have short overhangs, round headlights, a hexagonal grille, and room for four passengers. It also had to be front-wheel drive, a layout that made the original car a packaging masterpiece (and, admittedly, a bit of a nightmare to work on), but stylists decided to give it a hatch in the name of practicality. Finally, product planners decided to push the Mini upmarket, away from its roots as a value-friendly alternative to bubble cars, and embed it firmly into premium territory. Called R50 internally, the hatchback was initially offered in two variants named One and Cooper, respectively. Mini expanded the range in record time. Model year 2002 brought the hotter Cooper S (R53), a turbodiesel engine joined the European line-up in 2003, and a convertible (R52) was introduced in 2004. Sales in the United States started for the 2002 model year, and driving enthusiasts gave it a warm reception. It was well worth the wait. BMW never planned to keep Mini anchored to a single model. It introduced the second-generation Cooper in 2006, and new variants arrived in rapid-fire succession. By 2010, there was a Mini to suit nearly everyone's needs.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2020 Mini Cooper SE Drivers' Notes | Two editors, two cities, one electric car

The 2020 Mini Cooper SE is Mini's first electric car that it's actually selling widely to the public, rather than a quasi-experimental product a select few could lease. While in most respects, it looks like a plain Mini Hardtop or Cooper S, it instead has a BMW i3 electric motor under the hood. The SE makes 181 horsepower and 199 pound-feet of torque. Between the front seats and under the rear seats are battery packs that give the Mini an estimated 110 miles of range. The new powertrain means the electric Mini sits ever so slightly higher, but it has a lower center of gravity than other Minis, and it has a perfectly even weight distribution front to rear. To get an idea as to what it's like to live with this spunky little commuter, Managing Editor Greg Rasa in Seattle and News Editor Joel Stocksdale in Detroit each spent a week with one. Both cars were the top shelf Iconic trim, bringing the starting price to $37,750 after the $850 destination charge. The SE is also eligible for the $7,500 federal tax credit, making that high price sting a bit less. Check out their thoughts in the discussion below. Joel Stocksdale: Want to talk Mini? Greg Rasa: Sure. So, how to begin ... Fun car. Way fun. JS: So much fun! I took it out for pleasure cruises at least every other day just because it was such a blast. GR: I took mine on some long outings and was pleased with it in every respect. Some background: I drove a 2013 Leaf as a commuter for a couple of years, so that's kind of my baseline for an EV — utilitarian, basic, purpose-built for commuting. And of course I have driven other EVs quite a bit, Niro, etc. The difference with the Mini is apparent from the first impression. Stepping into it, there's a wow factor. Nice interior, quilted seats, yellow racing stripe in the carbon fiber-look dash, goofy space-age sounds. Everything screams fun. JS: What really got me fired up about the driving was the handling. Minis are already great in corners, but this one feels particularly good, and I think a lot of it has to do with the weight balance. It's an even 50/50 front/rear distribution, and you can feel that in turns. It's very neutral and has loads of grip despite the low-rolling-resistance tires. I desperately want to take one to an autocross event. GR: Yes, very grippy. All EVs tend to handle well, I think, given how planted they are with the battery weight down low, but the Mini is the best yet. You're in a John Cooper Works (JCW) now, right?