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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini's Superleggera concept could see production; here's what it might look like

We fell in love with the Mini Superleggera Vision Concept from the moment we laid eyes on it. The little convertible blends retro and modern together better than any Mini in years. There is even more good news about the roadster as well because the company is considering actually building it. We even have some renders of what the production version could look like.
Mini boss Peter Schwarzenbauer tells Automotive News at the 2014 Concorso d'Eleganza Villa d'Este, that the Superleggera might have a life beyond its debut. "We wanted to test how Mini enthusiasts worldwide were reacting to such a different type of Mini. So far, it has re
ceived overwhelming appreciation," he said to AN. But here's the bad news. All of the unique elements of the droptop wouldn't be cheap to build. Pricing would likely be around 35,000 euros if BMW gives it the green light, according to Schwarzenbauer. It's too early to know whether the road car would use the electric motor from the concept or something more conventional.

2020 Mini Clubman makes many mini changes

The mid-cycle refresh for the 2020 Mini Clubman brings small-scale cosmetic alterations from front to back. The new grille dominates the front end. It's no larger than before, but by getting rid of the black bumper shape for six horizontal bars optionally dressed in chrome, the opening looks bigger. Clubman S models still fit hexagonal mesh into the opening, smaller hexagons on the new model set off by the single chrome accent of the previous model. New standard halogen headlights house larger reflectors and a black shield, the fog lights in the lower bumper illuminating as DRLs. The first set of optional LED headlights are arranged in a new design and employ LEDs for high and low beams. On these, an LED ring lights up to act as the primary DRL and the turn signal. A more feature-filled LED option includes adaptive headlights that can turn and adjust their brightness and throw automatically, and auto high-beam dipping. If we get that latter option in the U.S., it won't be with full functionality. The new rear LED taillights come standard and illuminate in a Union Jack pattern. Three new colors join the palette: Indian Summer Red metallic, British Racing Green metallic, and Mini Yours Enigmatic Black metallic. Optional Piano Black exterior trim replaces chrome with the glossy black stuff, and an optional sport suspension lowers the ride height by 10 millimeters. Extra wheel choices come in 18-inch Multiray Spoke two-tone and MINI Yours British Spoke two-tone flavors, along with 19-inch John Cooper Works Circuit Spoke two-tone rims. The Mini Yours program collects a suite of new personalization possibilities such as a sports steering wheel and a Leather Lounge Carbon Black interior leather treatment with a perforated Union Jack pattern on the seat headrests. Mini Yours ambient lighting treatments highlight the door bezels, cockpit bezel, cockpit and center console trim in hues to match three themes: Piano Black illuminated, Frozen Blue illuminated, and Fibre Alloy illuminated. A Union Jack emblem on the side windows marks the choice. A Leather Chester interior in Malt Brown, Indigo Blue, or Satellite Grey provides a different kind of flair. The infotainment gains a permanent 4G-LTE SIM card for always-on connectivity and over-the-air updates. After debuting at Auto Shanghai, we await pricing before the model goes on sale later this year.