2021 Mini Cooper on 2040-cars

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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2016 John Cooper Works Clubman is torquiest Mini ever

Mini fancies its latest Clubman as more an executive car than a typical premium compact. Think BMW 5 Series to the regular Hardtop's 3 Series. With that in mind, you can think of the new John Cooper Works Clubman as a Mini M5 of sorts. The new JCW Clubman boasts a number of features not offered on its little brothers. Mini engineers are squeezing 228 horsepower out of the 2.0-liter, turbocharged four-cylinder, just like on the Hardtop model. But the bigger John Cooper Works gets a significant bump in torque, up from 236 pound-feet of torque to a more robust 258 lb-ft. And with a standard All4 all-wheel-drive system, the JCW Clubman maximizes the ability to deploy that extra power. View 15 Photos Regardless of transmission, the new Works model hits 60 in 6.0 seconds and runs up to 147 miles per hour, 0.9 seconds quicker and five miles per hour faster than the S model we drove last year. A sportier suspension, meanwhile, drops the ride height 0.4 inches, so expect at least slightly better handling from Mini's newest Works model. Exclusive two-piece sport seats should keep drivers in place while exercising the newfound handling ability. But beyond the extra power, all-wheel drive, upgraded suspension, and neat seats, the JCW Clubman is largely a mishmash of parts we know and like. It uses the same standard six-speed manual and optional eight-speed automatic as the regular car, while the polarizing six-doored body wears the usual JCW tinsel – 18-inch wheels and a more aggressive body kit that promises better engine and brake cooling. And it still has a weight problem – the new car weighs in just under 3,500 pounds to the standard car's 3,300-pound curb weight. Mini hasn't published pricing, but if the trend set by the Hardtop and Convertible continues, we'd wager the new JCW will start around $35,500, tacking $6,000 onto the S model's $29,450. Well, at least Mini has the executive-level pricing down. The John Cooper Works Clubman should hit US dealers in December. Related Video: Related Gallery 2016 Mini John Cooper Works Clubman View 18 Photos News Source: MiniImage Credit: Live photos copyright 2016 Drew Phillips / AOL MINI Wagon Luxury Performance mini clubman

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.