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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

BMW i3s traction control tech going in all BMW, Mini cars

The BMW i3s is essentially a warmed-up version of the i3 electric car we all know and love. The performance boost isn't huge — just 14 horsepower and 15 pound-feet of torque — but it also gets a new suspension, wheels and tires as well as an improved traction control system. We found the car to benefit from all the updates when we drove it for our First Drive Review, but now BMW has offered up more details on just how the traction control system of the i3s helps make it better to drive. The company says it'll expand the technology to all future BMW and Mini models as well. The i3s's system is calibrated to help it to pull away quickly from a stop, making full use of the instantaneous torque offered by the electric motor. It also improves stability when accelerating out of corners, when using regenerative braking and, of course, when the road conditions are less than ideal. The results are palpable, and with the other improvements the i3s definitely feels stronger off the line, as we found on our drive. It's also about a half-second quicker to 60 miles per hour, at 6.8 seconds. The secret is in the response time of the stability control, which BMW claims is 50 times faster than the conventional system. This is made possible by moving the control process into the powertrain itself, rather than a remote unit. This reduces the signal path and, thus, the response time of the traction control system. BMW's Head of Chassis Development, Peter Langen, said of it, "With their high levels of torque and instantaneous responses to every movement of the accelerator, electric motors already make significantly higher demands on driving stability systems than conventional power units." While engineered to make the most of the electric motor, BMW says the shorter cycles of this traction control system show promise for internal combustion vehicles as well. As such, we'll begin to see the improved technology applied across the BMW and Mini lineups going forward. Related Video:

Mini Clubman Concept throws open all six of its doors for Geneva

Coming in just over 10 inches longer and 6.5 inches wider than the 2013 Mini Clubman, the new Mini Clubman Concept that you see above is set to debut at the Geneva Motor Show next week. Let's get the maximum mini jokes out of the way right off the bat... Done? Okay, moving along.
Adrian van Hooydonk, Head of BMW Group Design, says that this Clubman Concept "shows how the Mini Clubman could be taken a step further: more interior space, a greater sense of high-end quality and yet still clever, bold and distinctive." And that extra interior space will be accessible through four real doors, eschewing the single-sided barn door approach of the current Clubman. Well, mostly - there's still the side-by-side barn door philosophy at the back instead of a more traditional upward-opening hatch. In fact, spy shots and early rumors pegged this more conventionally doored Mini as a new model selling under a new name, possibly Traveller. However, it appears that Mini will stick with the brand equity it has established with Clubman instead.
As you can see in the small image gallery above, the Clubman Concept is instantly recognizable as a Mini, though a somewhat more refined overall package than past efforts. The front headlamps still have a bit of a surprised look to them, but we think this concept's overall fascia, and its unique bright finishes, might be more successful than the latest Cooper's. At the rear, there are a set of rather large taillights dominating the view, and we note that the prevalence of air intakes and scoops at parent BMW have moved on down to the Mini line. We'll have to reserve final judgment until we see the Clubman Concept in person.