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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2019 Mini Cooper 4-Door will have new head- and taillight designs

Squint hard and you'll still probably see the exact same car. Squint really hard, then pull up multiple side-by-side photos on multiple screens, call in a buddy, and then you just might be able to see how the 2019 Mini Cooper will differ from the current model year. This is a midcycle refresh of a Mini - if you were expecting something different, we don't like your odds in Vegas. But, let's take a look at what is clearly new on the test mules spotted by spy photographers in Germany. Although the camo is doing a bang-up job, the taillights are different than the circular, bubble-like elements that are currently on the Cooper and that we saw in our last 2019 Cooper spy photos. The reverse light seems to be in the same position, but the bold horizontal LED strip could indicate the Cooper will be adopting the Union Jack-inspired taillights from the Mini John Cooper Works GT Concept unveiled at Frankfurt in September. On the other hand, those concept taillights did not have the large vertical element of this camo'd test mule, nor can we see any evidence of diagonal elements. Maybe they're just going with an English flag homage, to hell with the rest of Britain? Maybe not. Up front, the headlight clusters are also different, but they do seem to be the same upgraded headlights we saw on that Mini test mule back in May. There is without question a visual similarity between these and the JCW GP Concept - albeit without the red color. We're not sure what the rest of the camo might be hiding up front, but it doesn't seem to be anything major. Back at the rear, there seems to now be a bit of a lip built into the trim piece above the license plate. As for mechanical and interior changes, we wouldn't expect anything big on that front, either, as Mini has rarely made noteworthy updates mid-way through a generation. Related Video: Featured Gallery 2019 Mini Cooper 4-Door: Spy Shots View 9 Photos Spy Photos MINI Hatchback mini cooper s

2020 Mini Cooper S E caught completely uncovered at photo shoot

Thanks to one of our spy photographers, the wait to see Mini's latest electric car is now over. The 2020 Mini Cooper S E was caught completely uncovered during an apparent photo shoot, probably for press and marketing materials. The finished car isn't all that different from the regular 2019 Mini Cooper hatchback and convertible, but it does have a few unique features. From the front you'll immediately notice the filled-in grille. It's bisected in the middle by a highlighter yellow stripe that contains a small opening, just like on the concept. It's basically the inverse of a gas-powered Mini's grille. There's also a circular medallion attached to the grille indicating its electric powertrain. The only other exterior changes include the electric logo debossed in the fuel-filler door, which is obviously now a charging port cover, and the wheels, which are smaller versions of the asymmetric pieces seen on the concept. Otherwise the metal body panels, bumpers, lights, windows and everything else on the body is taken directly from the regular Mini hatch. Since Mini is taking official photos of the car, we expect it's pretty much finished and ready for launch very soon. That would be in keeping with Mini's statement that the car would launch this year. The Frankfurt Motor Show this fall would be a possibility for the release, but we wouldn't rule out something even earlier. Details about the powertrain are scarce. We'd love to see similar specs to the 2009 Mini E, which made 204 horsepower and 162 pound-feet of torque, and had a range of around 150 miles. That said, reports indicate the 2020 Mini Cooper S E will borrow the drivetrain from BMW's i3, which would mean 168 hp, 184 lb-ft, and a range of around 114 miles from a 33.8-kWh battery pack. We'll find out for sure soon enough.