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Mini prepping new John Cooper Works convertible

Those enamored by a Mini's spritely handling and retro styling but looking for that extra performance edge have had a succession of John Cooper Works models to choose from, straight through to the latest version unveiled this week in Detroit. And now, Mini appears to be preparing a JCW version of the new convertible. Spied undergoing cold-weather testing in Scandinavia, this Mini prototype appears to be wearing the tell-tale signs of a JCW model, combined with the folding fabric roof of the convertible model. Mini has yet to reveal the convertible version of the latest, third-generation Cooper, but while we're expecting it to take a similar approach to the outgoing model – with four seats and a soft top stacking up in the back when open – there's always the chance that, with the demise of the two-seat Roadster model, the roof on the new cabrio will fold more flush with the rear deck. Since this prototype, like the previous one we saw over a year ago on a flat-bed truck, has its roof up, it's impossible to say at this point. What we can see is that this prototype, though decked out in swirly camouflage, is wearing the upgraded body kit of the new JCW hatch, including the flared wheel arches, big air vents and dual central exhaust tips. The wheels, though wearing snow tires appropriate to the climate, fill those flared fenders well, and are in turn packed with what look like pretty big brakes. Expect the 2.0-liter turbo four to pack the same 228 horsepower and 236 pound-feet of torque as the hardtop version, only with the added thrill of wind in your hair. Of course, if Mini is indeed preparing to launch a JCW version of the new convertible, there's nothing to say it won't do the same with the four-door Hardtop, the upcoming Clubman wagon or any other body-style in the new range. Featured Gallery Mini JCW Convertible: Spy Shots View 9 Photos Image Credit: CarPix Spy Photos MINI Convertible Performance jcw mini convertible mini cooper convertible

Mini confirms the Clubman won't return for a third generation

Mini is in the process of overhauling its range, and it unveiled the new Cooper hatchback and the third-generation Countryman at the 2023 Munich auto show. While additional models are in the pipeline, the BMW-owned brand has confirmed that the Clubman wagon won't return. "I wouldn't say the space is filled, but we will not have a Clubman," company boss Stefanie Wurst told Top Gear. She added that the brand will instead focus on crossovers and SUVs. "The Aceman is a smaller concept, but I think the five-door space (if not the six-door) is filled well by the Countryman and the Aceman. If you look at the sales numbers worldwide, the Countryman doubles the Clubman," she added. Her argument holds water: broadly speaking, buyers in the United States and in China — two very important markets for Mini — prefer crossovers and SUVs over station wagons by a significant margin. Even in Europe, where the wagon held its ground for much longer than elsewhere, the fight is seemingly lost: new SUV sales grew by 23% during the first half of 2023, and the body style now accounts for over half of the market with a share of 51%. It's the first time this has happened. In contrast, that figure stood at 48% during the first half of 2022. If the name Aceman doesn't ring a bell, it's likely because the model hasn't made its debut yet. It's due out in the coming months as a small crossover positioned below the new Countryman and offered exclusively with an electric powertrain. It was previewed by a concept in July 2022, and spy shots taken later that year suggest that its exterior design won't significantly change as it transitions to a production model. Pour one out for the Clubman, then, and act fast if you want to put a new one in your garage. Mini unveiled a Final Edition model (pictured) that's limited to less than 100 units for the American market, highly equipped, and priced at nearly $50,000 in April 2023. While you're at it, pour one out for the manual transmission: Mini has previously confirmed that it's also ditching the stick-shift as part of its line-up overhaul. Featured Gallery 2023 Mini Clubman Final Edition View 35 Photos MINI Wagon

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.