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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Next-generation Mini Cooper electric car caught in spy photos

Though the current generation of Mini Hardtop just got a refresh, it seems a new generation is around the corner. That new model appears in the spy photos above, and in electric form no less. At first glance, it doesn't look very different, but there are many small changes that add up to make it distinctly its own. At the front, the headlights appear to be more circular than the slightly ovoid units of the current model. They look as though they wrap a little more around the fenders, too. The grille appears to be enlarged a bit to match the bigger headlights, and the changes give the car even more of a cute, wide-eyed appearance than before. Other interesting things to note are that the hood scoop may be going away, as the one on this car is a fake. The hood cut lines also seem to go through to the wheel arches. Other subtle changes are revealed in profile. The front overhang looks slightly reduced, and the windshield looks more raked. Part of that appears to be because of the base being moved slightly forward. Not only has the windshield become more raked, so has the rear window. It's hidden by the newly added aerodynamic fairings below the rear spoiler. Finally, we can see the chrome, refrigerator-style door grab handles are gone in favor of more flush-fitting handles, and the charging door has changed sides to the left of the car. The back doesn't reveal much unusual, but the taillights have more square-like proportions, and they seem to fit more flushly to the body. There also appear to be some cut lines through the taillight area, so there may be more going on under the camouflage than we can see right now. We also get a small glimpse of the interior. It looks like there's a wide screen across much of the dash. It's in keeping with current car design trends, but is a major departure from the retro-inspired design of past Minis. The prototype we see here looks pretty far along in development. With that in mind, along with recent reports, the new model may be launched in 2023. It will likely be accompanied by gas-powered versions, since 2025 is the cut-off date for the last new gas-powered Mini option, and 2030 is the point where the brand will be fully electric. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.