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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini JCW Convertible spied looking cold

The Mini Convertible John Cooper Works has stripped off almost all of the camo it was wearing when we last saw it a few months back. There's not much left to the imagination anymore, and all that remains are some swirls to hide a little of the hood and rear. As expected, the entire front end, rear bumper, central exhausts and subtly flared wheel arches come directly from the JCW take on the two-door Hardtop. Except for the Convertible's repositioned antenna and lowering top, the two models are essentially the same on the outside. With the standard, third-gen Mini droptop not actually unveiled yet, all of the camouflage at the back is likely there to hide the way the roof folds down. Under the hood, expect the latest JCW 2.0-liter turbocharged four-cylinder producing 228 horsepower and 236 pound-feet of torque with a choice of six-speed manual or automatic gearboxes. Of course, the Convertible also adds the thrill of tipping the throttle with the top down. Mini hasn't hinted at a reveal date for the latest Convertible yet. However, these shots suggest development is at a fairly advanced state, so an official debut is likely not too far off. Related Video:

2023 Mini John Cooper Works 1 to 6 Edition priced at $46,295

In May, Mini showed the Mini John Cooper Works 1 to 6 Edition. It memorializes Mini racing and the "pure essence of motorsport" as a JCW with a six-speed manual transmission, hence the 1 to 6 name. Copying the formula for the Clubman Final Edition, the 1 to 6 is almost only special badges, colors and materials; there's little more to this than a retail Mini JCW with a stick shift and three more horsepower. For that, Mini has added a nominal premium of $2,500. However, product planners have made the John Cooper Works in Iconic trim the canvas for this art, so the base price starts at $43,795 before any additional treats. This brings the price before options to $46,295.  The good news after that is that there aren't many other options to add. The Iconic trim throws heaps of equipment at the car, the special edition layout locks in colors and fabrics. The hatchback comes in Midnight Black body paint ornamented with a black roof. Piano Black accents are found on the grille surround, side scuttles and waistline finisher. The 18-inch Circuit Spoke rims come in Jet Black. The gray bonnet stripe is composed of shift pattern line drawings, the same shift pattern showing up on the tailgate in black. Red, white and silver 1 to 6 badges appear on the side scuttles and C-pillars. The black and gray interior shows off an anthracite-colored headliner, illuminated red bezel for the instrument cluster, red ambient lighting, badged floor mats and, of course, the stick shift with special stitching. "One of 999" appears in places like the sunroof, steering wheel and instrument panel. If Mini will allow add-ons, the configurator on the retail site shows the only tweaks left are convenience features like adaptive cruise control for $500 and utilities like roof rails for $250. The 999 examples for global buyers are being served up on a first-come-first-serve basis. Preorders are open now, a $500 deposit holds a place in line. Deposits are expected to start in Q3 this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 28 Women Stuff Into a Mini, Set Guinness World Record! | Autoblog