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Mini testing new JCW on the Nurburgring Nordschleife

Mini fans have had plenty to chew on lately. In the past month alone, the Anglo-Saxon automaker revealed its quirky, one-off Paceman Adventure pickup and dazzled showgoers over the weekend at the Concorso d'Eleganza Villa d'Este with the Superleggera Vision concept. But what enthusiasts (to say nothing of dealers) have been really waiting for since the debut of the new Mini hatchback late last year has been the new John Cooper Works performance model. And that's just what we have here.
Spied undergoing testing at the Nürburgring, this JCW prototype looks about ready for production, but is still keeping its front end under wraps. We can still discern the larger front intakes and bigger brakes with red calipers front and rear, and while the rear bumper is still stock, the wheels are definitely JCW: similar to those worn by the John Cooper Works Concept unveiled in Detroit a few months ago, they look more like five-spoke versions of the outgoing GP model's four-spoke units than the BBS-style alloys of the last John Cooper Works hatchback.
The new JCW is still probably a few months away from debut, but we're expecting around 230 horsepower under the hood when it does arrive.

John Cooper Works Mini rolls into Detroit, asks 'GTI who?'

Mini marched into the 2015 Detroit Auto Show and introduced its very own competitor to the Volkswagen GTI with new John Cooper Works Hardtop. Blessed with 228 horsepower and 236 pound-feet from its 2.0-liter, turbocharged four-cylinder, the new JCW should provide a more thrilling drive than the standard Cooper S (not that the 189-hp model lacked in terms of entertainment value). The 6.4-second sprint to 60 falls to 6.1 in the JCW, while owners should expect an even more agile handling experience courtesy of an uprated version of the Cooper S' sports suspension. Upgraded Brembo brakes, larger wheels and stickier tires and an electronic differential round out the performance upgrades, although Mini also paid significant attention to the aesthetics. A revised aero kit doesn't do the third-generation Works car many favors in the appearance department, but as both driver and front passengers will find themselves in a set of exclusive JCW sports seats, they'll probably be too comfortable and supportive to care. A JCW steering wheel, shift lever, door sills and instrument cluster tweaks mark the extent of the interior updates. Take a look at our full live gallery of images of the new JCW Mini direct from the floor of the 2015 Detroit Auto Show. The new MINI John Cooper Works. 10.12.2014 - Green light for the latest edition of the top athlete in the small car segment; the new MINI John Cooper Works combines authentic race feeling with the premium characteristics and extended product substance of the latest MINI Generation; distinctive, tradition-steeped, based on a vehicle concept combining MINI and John Cooper Works, with performance qualities which are exceptional within the competitive environment. - Extreme driving fun and exclusive charisma based on technology for engine, suspension and aerodynamics derived directly from motor racing as well as model-specific design features for the exterior and interior; greater differentiation from the MINI 3 door highlights the model's individual character.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.