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The original Mini Cooper still has universal appeal

Wed, 10 Sep 2014

It sold over five million units. It was voted the second most influential car of the last century, bested only by the pioneering Ford Model T. It counted among its owners Steve McQueen, Enzo Ferrari and Peter Sellers. It is the classic Mini.
The tiny, two-box, four-seat hatch is an automotive icon of the first order and it's high time it featured in an episode of Petrolicious. Of course, the video gurus did it right, filming this handsome 1971 Mini, which has been modified to accommodate the 1,275-cc four-cylinder from the Mini Cooper S of the time.
Its owner, Sumner Norman, describes life with his right-hand-drive, UK-spec Mini. Naturally, he points out some of the idiosyncrasies inherent with a car built under the guise of British Leyland, including some of well known reliability woes, which he says is the car "going British." Mostly, though, he just seems to have a good time with the little hatch.

Mini's matte Countryman Black Knight Edition rises

Wed, 16 Oct 2013

Mini is certainly no stranger to a special edition, as unique option and styling packs have been a staple of the Mini line since its return to the US market, but it's next special trim is quite a big departure from previous cars. It's based on the Countryman, and is called the Black Knight Edition.
As you cans see from the image up top, it'll sport a sinister, matte-black paint scheme, making this Mini not unlike BMW's range of Frozen Edition cars. First reported on by those Mini-obsessed folks at MotoringFile, the Black Knight Edition Countryman will be limited to 60 units, and will be offered on a first-come, first-serve basis, making this car quite a bit different from previous special editions, which generally stuck around for a full model year.
According to MF, the matte finish will only be available on the Cooper S Countryman, although oddly, one of the teaser images shows a John Cooper Works badge. BKE models should be coming nearly loaded, which means that there's not a lot of customization done and the price tag is probably going to be exorbitant for a Mini. Buyers will, though, have the choice of front- or all-wheel drive and a choice of six-speed manual or six-speed automatic.

Street Glory Mappers turning cars into dynamic billboards like this

Fri, 04 Jul 2014

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.