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Mini goes all Occulus Rift with Augmented Vision glasses [w/video]

If April Fools' Day hadn't already passed, this might have come off as a joke. For the upcoming Shanghai Motor Show, Mini has a prototype for an augmented reality system, and the tech looks absolutely bizarre. Developed in conjunction with Qualcomm, driver's don goggles that look like a cross between Google Glass and something a World War I aviator might wear, and being behind the wheel suddenly becomes almost like a video game. Called Augmented Vision, some of its features are similar to contemporary HUD systems, with displays of vehicle speed and navigation data, but this literally puts the info right in front of the driver's eye. There're sci-fi features too, like displaying floating arrows on the road to indicate where to turn to reach a destination, and perhaps coolest of all, the X-ray view lets you look through the car's doors and pillars to see outside. As a prototype, we wonder how much of this is nearly possible today and what's pure fantasy. See Mini's idea for the future of motoring for yourself in the clip below. Hopefully, we don't all have to wear such goofy looking glasses foe future tech, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI AUGMENTED VISION: A REVOLUTIONARY DISPLAY CONCEPT OFFERING ENHANCED COMFORT AND SAFETY. Exclusive prototype of augmented reality eyewear underlines the innovative flair and creativity of the MINI brand. Munich, Germany, April 9, 2015. MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. "MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future," explains Dr. Jorg Preissinger, project-manager MINI Augmented Vision, BMW Group research and technology. "Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand's trademark sense of lifestyle." Using see-through technology, the AR eyewear shows relevant information in the driver's direct field of vision but without concealing other road users, thereby serving to increase safety and comfort while driving.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

David Brown's latest Remastered project shows the Mini's classy side

England-based David Brown Automotive builds some of the most mesmerizing classic Mini models we've ever seen. Its latest creation is no exception: Commissioned by a client in Japan, it leaves behind the Mini's econobox roots and proudly highlights the car's upscale side. In a way, David Brown is to the Mini what Singer is to the Porsche 911. It keeps the original car's basic design and proportions but modifies nearly everything else. For this posh, England-inspired build, it applied a coat of paint called Fade to Black and installed 13-inch wire wheels, which were never available from the factory. There's also a hand-painted Union Jack flag on the roof. Look closely and you'll spot several other subtle changes, like LED exterior lighting, bullet-shaped door mirrors, fender flares, and smooth fenders (the originals have a seam). The resto-mod treatment continues inside with red leather upholstery, black inserts in the seats, a wood-rimmed Mona-Lita steering wheel, Smiths gauges, and a push-button ignition. David Brown also replaced the air vents and most of the switchgear, and added a modern sound system. The finishing touch is a pair of leather straps designed to carry an umbrella and attached to the passenger-side door panel. While the company has dabbled in performance, it doesn't sound like the customer who commissioned this Remastered asked for rally-ready speed. The standard engine that David Brown Automotive puts in its cars is a 1,275-cc four-cylinder that develops 71 horsepower and 88 lb-ft of torque in its standard state of tune. It's fuel-injected, and in this application it spins the front wheels via an automatic transmission. David Brown Automotive hasn't revealed how much this specific build cost. However, it previously noted that each Remastered takes about 1,000 hours of labor to complete, so it's reasonable to assume that it's priced accordingly — and likely far above anything Mini makes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.