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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Mercury Cougar from Bond film 'On Her Majesty's Secret Service' is up for auction

To a James Bond fan, this is a very cool and important car. This 1969 Mercury Cougar XR7 up for auction by Bonhams was one of three used during the filming of 1969's "On Her Majesty's Secret Service," the one-and-done film starring George Lazenby that's a dark horse favorite among many Bond fans (this one included, there's a Japanese-market 'OHMSS' poster hanging behind me as I type this). However, this was not James Bond's car in the movie. He drove an Aston Martin DBS, including in the film's pre-titles sequence when he follows Tracy di Vicenzo driving her bright red Cougar. She would go on to rescue him with it in Switzerland (hence the skis), sacrificing its pretty red paint and body work in a demolition derby on ice that they use to shake Blofeld's Benz-driving goons. Later, after getting caught in a blizzard, they seek refuge in a barn -- a pivotal scene in the film and one where this particular Cougar was apparently used.  ON HER MAJESTY’S SECRET SERVICE | Ice Car Race However, even without the Bond connection, this Cougar is a very cool car. It was one of only 127 in 1969 to be fitted with the top-of-the-line 428 CobraJet Ram Air V8 rated at 335 horsepower. Tracy had a serious muscle car. Bonham's doesn't seem to have thought to provide a Marti report, but I'm guessing the build of XR7, convertible and a color combo of matching red exterior and interior wasn't exactly a common one. Well, we know there were at least three. With skis and French number plates, too.  As for the '69 Cougar itself, this was the only year it looked like this: it got a new body for '69 that would last two years, but the horizontal grille slats that extended over the headlight doors (so cool!) didn't carry over to 1970. It looked worse, and it could easily be argued that it was only downhill from here for the Cougar.  The auction is set for December 16 and Bonhams is estimating a sale price of between $130,000 and $200,000. That certainly makes sense given the rarity of a CobraJet Cougar, the film connection and the complete restoration undertaken by the man who found it in a classified ad in the late 1980s. He originally just wanted it for the engine until he discovered the Bond connection. I actually saw this very car at the 50th Anniversary "Bond in Motion" exhibit at the Beaulieu Motor Museum in England back in 2013 (pictured below). There's also a model of the thing sitting next to me.

Junkyard Gem: 1991 Mercury Grand Marquis LS

Ford's now-defunct Mercury Division first began using the Marquis name in 1967, on a sporty full-size hardtop based on the Ford LTD, then began offering the Grand Marquis beginning in the 1979 model year. These big, boxy luxury sedans were replaced by big, curvy luxury sedans (on the same platform) starting with the 1992 model year, so today's Junkyard Gem is one of the very last squared-off Grand Marquises ever built. The 1991 Grand Marquis (or "Grandma Keith," as many refer to it today) looks nearly identical to its 1979 predecessor at a glance, just as the 2011 model doesn't differ much from the 1992 model. Ford saw no reason to follow short-lived fashion trends with its simple, sturdy rear-wheel-drive sedan. Only two Grand Marquis trim levels were available for 1991: the base GS and the (somewhat) upscale LS. The former listed at $18,741 and the latter at $19,241, which comes to about $41,494 and $42,601, respectively, in inflated 2022 dollars). This interior would have seemed comfortingly familiar to a 1968 (or even 1958) Mercury owner time-traveling to 1991.  This is the optional "full grain leather seating surface," which cost an extra $489 (about $1,083 today). Dig those opera lights! Air conditioning was standard equipment in the 1991 Grand Marquis and its wagon counterpart, the Colony Park. The engine is the good old pushrod 5.0-liter Windsor V8, which would be replaced by a far more modern 4.6-liter SOHC mill in the '92 Grand Marquis. This engine was rated at 180 horsepower. A four-speed automatic was the only transmission available. The early 1990s ended up being the last gasp for padded vinyl roofs being considered mainstream equipment on new Detroit cars; this one was called the "Formal Coach" roof and cost an additional 725 bucks ($1,605 now). Such roofs were still available on a few cars later in the decade, but their time had passed. Why would such a clean Grandma Keith end up in a place like this? That's easy: it got T-boned directly into the right front wheel, mangling the body and bending up the suspension. This damage might have been worth fixing when the car was five years old, but it's a write-off when it happens to a 31-year-old Ford Panther. 1991 Mercury Grand Marquis Commercial - Savings Ad The granddaddy of them all, and on sale in South Texas! Related video: 2008 Mercury Mariner Hybrid test drive Autoblog