1973 Mercury Cougar Xr7-cobrajet Convertible on 2040-cars

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Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments

Mercury Cougar from Bond film 'On Her Majesty's Secret Service' is up for auction

To a James Bond fan, this is a very cool and important car. This 1969 Mercury Cougar XR7 up for auction by Bonhams was one of three used during the filming of 1969's "On Her Majesty's Secret Service," the one-and-done film starring George Lazenby that's a dark horse favorite among many Bond fans (this one included, there's a Japanese-market 'OHMSS' poster hanging behind me as I type this). However, this was not James Bond's car in the movie. He drove an Aston Martin DBS, including in the film's pre-titles sequence when he follows Tracy di Vicenzo driving her bright red Cougar. She would go on to rescue him with it in Switzerland (hence the skis), sacrificing its pretty red paint and body work in a demolition derby on ice that they use to shake Blofeld's Benz-driving goons. Later, after getting caught in a blizzard, they seek refuge in a barn -- a pivotal scene in the film and one where this particular Cougar was apparently used.  ON HER MAJESTY’S SECRET SERVICE | Ice Car Race However, even without the Bond connection, this Cougar is a very cool car. It was one of only 127 in 1969 to be fitted with the top-of-the-line 428 CobraJet Ram Air V8 rated at 335 horsepower. Tracy had a serious muscle car. Bonham's doesn't seem to have thought to provide a Marti report, but I'm guessing the build of XR7, convertible and a color combo of matching red exterior and interior wasn't exactly a common one. Well, we know there were at least three. With skis and French number plates, too.  As for the '69 Cougar itself, this was the only year it looked like this: it got a new body for '69 that would last two years, but the horizontal grille slats that extended over the headlight doors (so cool!) didn't carry over to 1970. It looked worse, and it could easily be argued that it was only downhill from here for the Cougar.  The auction is set for December 16 and Bonhams is estimating a sale price of between $130,000 and $200,000. That certainly makes sense given the rarity of a CobraJet Cougar, the film connection and the complete restoration undertaken by the man who found it in a classified ad in the late 1980s. He originally just wanted it for the engine until he discovered the Bond connection. I actually saw this very car at the 50th Anniversary "Bond in Motion" exhibit at the Beaulieu Motor Museum in England back in 2013 (pictured below). There's also a model of the thing sitting next to me.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.